Using gaming concepts in non-gaming scenario

Gaming

Concept

non-game

scenario

Where is gamification used?

• Business
• Advertising
• Entertainment

Businesses use this technique through offers, rewards and point systems, similar to the ones in your mobile or pc games. The idea is to elevate their product sales and improve marketing. 

Sustainable

Design

Inspiring, Educating and Engaging people in designing sustainable solutions to global challenges

What does lego have to do with this?

Game

Concept

Non-game

Scenario

Korean

Design

Firm working with Index

The UNICEF Brick is a LEGO-inspired packaging for food and water designed by Psychic Factory to be used as building blocks after serving its primary purpose. Instead of creating waste after use the bricks can be used to build temporary shelters addressing multiple needs.

Gamification has been in the limelight only in recent years and lot of research are being done to have a more clearer understanding of the subject in depth.

Thanks