Audio Validation

Over the past 2 years, consumer audio adoption has skyrocketed, highlighted by the global growth of consumer Audio apps like Clubhouse and the very recently announced beta social audio products from Twitter, Facebook, and Spotify.

 

This consumer trend will make secure enterprise audio products a "must have" within organizations over the next 12-36 months for all generations within the workforce. 

A recent UofM study showed that 95% of respondents currently use audio in a personal setting, but not work setting.

 

Audio solves the most critical challenges in business communications and engagement today.

 

70% of a communicators time is spent creating corporate content that 90% of people will overlook.

 

Audio simplifies the effort that it takes to create and distribute authentic and engaging content.

A Better Way

"To enable all customers to realize their full potential with audio" - James Tyer - Soundbite Customer Success Leader

What works and why?

Audio best practices on how to produce on a budget while demonstrating success with metrics.

How to design an Audio Success Plan ASAP (both for technology and people)

www.soundbite.ai

What I will Teach Today!

How Companies Use Soundbite

Human Resources | Promote wellness and use Soundbites to communicate benefits, guidelines, policies, and procedures.

Internal Communications | Streamline content production workloads and realize greater employee engagement by using Soundbites.

External Communications & Newsroom | Publish Soundbites to media outlets, news and blogs, or share them on social media channels.

Executives & Leadership | Help leaders create more authentic connections with employees by using Soundbites.

Sales & Product Teams | Communicate internal organizational updates, product releases, important wins, and training updates.

Safety and Compliance | Deliver critical information to frontline employees and receive a formal acknowledgment.

The Soundbite Canvas

What?

Where?

Why?

Style

Resources

  • What is this Soundbite going to be about?
  • Who will voice this Soundbite?
  • What are we asking people to do?
  • What business outcome are we expecting to create/assist creating?
  • Where will this Soundbite appear?
  • Who are the audience for this Soundbite?
  • How will we know this is the right channel?
  • Do we want to require people to listen to this Soundbite? Why?
  • As a listener, is this Soundbite useful to me?

  • As a listener, do I find my Soundbite engaging?

  • As a listener, can I easily take action from insights shared?

  • As a listener, why would I recommend this to others?

  • What is the required tone for this Soundbite?
  • How long should this Soundbite be?
  • What is the CTA?
  • What is the story we are telling?
  • What resources do we need? (A/V support, creative, specialist audio, IT support)?

Success

  • What are our success metrics?
  • Why are these our metrics?

Example #1 - BHI Business & KPI Updates

What?

Where?

Why?

Style

Resources

  • The Soundbite is about quarterly performance business KPIs, and any business updates that affect all employees.

  • Narrated by a member of the Strategy & Governance team
  • We are providing an additional avenue for employees to stay informed.
  • It will appear on OurSpace, MS Teams, Yammer & All Staff Email
  • The audience is for all staff
  • We will know if it’s the right channel based on feedback, number of listens.
  • We don’t want to make this a mandatory listen, we want to grow the audience organically and authentically.
  • The show will help me feel informed about the business and excited for the future.
  • The aim of the show is to have a level of transparency for employees to feel comfortable.
  • Each episode should include a one page take away for staff to easily discuss.
  • I want this show loved because of how simple it is to digest the information & to be informed.

     

  • The tone is conversational, casual, informal.
  • Between 3-5 minutes show length time
  • No real call to action, just delivery of information unless there is supporting content as part of a broader campaign.
  • That understanding the information is simple and easy to take away. 
  • Resources required: Creative for show imagery, host.  Soundbite for production and distribution.

Success

  • We are expecting staff to feel informed and excited with the future of BHI.
  • Success will be measured by: show downloads, listens, engagement (likes, comments, reactions), verbatim feedback, clicks on email / article announcing the show.

Example #2 - BHI Exec Connect

What?

Where?

Why?

Style

Resources

  • The show will be about our executives and top 100 leaders. It will promote opportunities to connect, hear about the projects happening in each space and allow employees gain understanding as to how it relates to them & their job.
  • It will have a host & up to 2 executives per show
  • We are asking people to listen
  • We are creating opportunities to connect 

     

  • It will appear through Soundbite on OurSpace, MS Teams, Yammer & All Staff Email
  • The audience is for all staff
  • We will know if it’s the right channel based on feedback, number of listens.
  • We don’t want to make this a mandatory listen, we want to grow the audience organically and authentically.
  • The aim of the show is that leaders are themselves, building a genuine connection with the listeners
  • I think the insights will be encouraged to be discussed within the teams, and how learnings can be adopted in day to day.
  • I would want this show to be recommended because of how engaging the leader is, and how relatable they are.

     

  • The tone is conversational, casual, informal.
  • Between 10-12 minutes show length time
  • Embrace and adopt top learnings in day to day activities.
  • That connecting with the leaders can be easy. 
  • Resources required: use of Microsoft Teams, Creative for show imagery, host.  Soundbite for distribution and management.

Success

  • Success will be measured by: show downloads, listens, engagement (likes, comments, reactions), verbatim feedback, clicks on email / article announcing the show.
  • These metrics will measure whether employees are engaged, connected, informed, inspired and entertained.

References: Market Report and Gartner

Technology?

Video:

 

 

Zoom, Teams, Cisco, Kaltura, BrightCove

Chat:

 

 

Slack, Microsoft Teams, Salesforce Chatter

Email:

 

Outlook, Google, Marketo, Pardot,

MailChimp, Poppulo

Intranets:

 

Microsoft Viva

Facebook  LumApps

Unily

Coyo

AppSpace

Soundbite works everywhere and anywhere!

Employee Apps:

Microsoft Teams

SocialChorus

Staffbase

SpeakAp

WorkJam

LiveTiles

 

We make it easy.

Create Once. Listen Anywhere.

On Any Device.

Solution Overview

Create, Notify, Engage, Report, Suggest

*contact us for a complete list of supported platforms and apps.

Meet People Where they Work

Customizable Widgets, SharePoint Web Parts,

and Native App

Soundbite VivaVoice App for Microsoft Teams

LiveTiles Reach Soundbites

Soundbite App for Workplace by Facebook

You can communicate with 90% less time invested.

And meaningfully engage more people than you can today.

  1. Meaningfully engage more people than you can with email, video, employee comms apps, and intranets.
  2. Reduce the time it takes to create and share announcements.
  3. Create better connections and increase employee retention.
  4. Promote physical and mental wellbeing with Audio.
  5. Consumption licensing lets you try Audio with no risk.

Soundbite Results


  1. Communications planning and technology inventory.
  2. Audio Scenario Session(s):
    • Project sponsor, internal comms lead, key stakeholders (HR, other internal comms, IT) etc.
  3. Create in Microsoft Teams, Soundbite, Zoom, or outside production $$$
  4. Use Soundbite to automatically let people engage in all of the apps they use today.
  5. Gather native platform metrics or use Soundbite for single pane of glass analytics and improve.

Start Today with Minimal Budget

with Soundbite.

Thank you!

www.soundbite.ai

marketing@soundbite.ai

https://calendly.com/soundbite

Soundbite Audio Comms Playbook

By Soundbite

Soundbite Audio Comms Playbook

The playbook for getting started with Modern Audio communications.

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