Let's start with...

Validation

Over the past 2 years, consumer audio adoption has skyrocketed, highlighted by the global growth of consumer Audio apps like Clubhouse and the very recently announced beta social audio products from Twitter, Facebook, and Spotify.

This consumer trend will make secure enterprise audio products a "must have" within organizations over the next 12-36 months for all generations within the workforce. 

A recent UofM study showed that 95% of respondents currently use audio in a personal setting, but not work setting.

 

Audio solves the most critical challenges in business communications and engagement today.

 

70% of a communicators time is spent creating corporate content that 90% of people will overlook.

 

Audio simplifies the effort that it takes to create and distribute authentic and engaging content.

A Better Way

What works and why?

Audio best practices on how to produce on a budget while demonstrating success with metrics.

How to design an Soundbite Success Plan ASAP (both for technology and people)

www.soundbite.ai

What I will Teach Today!

The more you ask, the more you shall recieve!

An insurmountable task?

Centralized communications teams cannot do it all.

The case and playbook for audio internal communications.

Communications and values are everyone's responsibility.

​Everyone can be a content creator | Enable leaders with messaging & easy to use tools

Niche is not perfect | To err is human. Human and relatable.

Live your values | Enable everyone with the ability to share stories that align with corporate purpose and values

Provide authentic and inclusive channels | Give all people a voice and enable them with tools to create and share updates that help reinforce a positive value based culture

Context is lost in email | Just because it was opened doesn't mean it was engaged

What works and why?

Agility + Authenticity + Integrated = Virality

Bite-Size vs Long Format | Ever said too much?

Meet people where they work | People don't work in legacy podcast apps

Internal Communications | Urgent and timely messages.

Executive Communications | Short recorded leadership updates

Training and Enablement | Deliver and reinforce training.

Employee Onboarding | Explain benefits, processes, and systems.

Compliance Training | Track and confirm policies are understood.

Informal Communications | Enable executives and departmental leaders to share updates to help reinforce a positive deskless culture.

​

Are employees overwhelmed by too many apps?

The Soundbite Canvas

What?

Where?

Why?

Style

Resources

• What is this Soundbite going to be about?
• Who will voice this Soundbite?
• What are we asking people to do?
• What business outcome are we expecting to create/assist creating?

• Where will this Soundbite appear?
• Who are the audience for this Soundbite?
• How will we know this is the right channel?
• Do we want to require people to listen to this Soundbite? Why?

• As a listener, is this Soundbite useful to me?

• As a listener, do I find my Soundbite engaging?

• As a listener, can I easily take action from insights shared?

• As a listener, why would I recommend this to others?

• What is the required tone for this Soundbite?
• How long should this Soundbite be?
• What is the CTA?
• What is the story we are telling?

Success

• What are our success metrics?
• Why are these our metrics?

Example #1 - BHI Business & KPI Updates

What?

Where?

Why?

Style

Resources

• The Soundbite is about quarterly performance business KPIs, and any business updates that affect all employees.

• Narrated by a member of the Strategy & Governance team
• We are providing an additional avenue for employees to stay informed.

• It will appear on OurSpace, MS Teams, Yammer & All Staff Email
• The audience is for all staff
• We will know if it’s the right channel based on feedback, number of listens.
• We don’t want to make this a mandatory listen, we want to grow the audience organically and authentically.

• The show will help me feel informed about the business and excited for the future.
• The aim of the show is to have a level of transparency for employees to feel comfortable.
• Each episode should include a one page take away for staff to easily discuss.
• I want this show loved because of how simple it is to digest the information & to be informed.

   

• The tone is conversational, casual, informal.
• Between 3-5 minutes show length time
• No real call to action, just delivery of information unless there is supporting content as part of a broader campaign.
• That understanding the information is simple and easy to take away. 

Success

• We are expecting staff to feel informed and excited with the future of BHI.
• Success will be measured by: show downloads, listens, engagement (likes, comments, reactions), verbatim feedback, clicks on email / article announcing the show.

Example #2 - BHI Exec Connect

What?

Where?

Why?

Style

Resources

• The show will be about our executives and top 100 leaders. It will promote opportunities to connect, hear about the projects happening in each space and allow employees gain understanding as to how it relates to them & their job.
• It will have a host & up to 2 executives per show
• We are asking people to listen
• We are creating opportunities to connect 

   

• It will appear through Soundbite on OurSpace, MS Teams, Yammer & All Staff Email
• The audience is for all staff
• We will know if it’s the right channel based on feedback, number of listens.
• We don’t want to make this a mandatory listen, we want to grow the audience organically and authentically.

• The aim of the show is that leaders are themselves, building a genuine connection with the listeners
• I think the insights will be encouraged to be discussed within the teams, and how learnings can be adopted in day to day.
• I would want this show to be recommended because of how engaging the leader is, and how relatable they are.

   

• The tone is conversational, casual, informal.
• Between 10-12 minutes show length time
• Embrace and adopt top learnings in day to day activities.
• That connecting with the leaders can be easy. 

Success

• Success will be measured by: show downloads, listens, engagement (likes, comments, reactions), verbatim feedback, clicks on email / article announcing the show.
• These metrics will measure whether employees are engaged, connected, informed, inspired and entertained.

References: Market Report and Gartner

Technology?

Video:

 

 

Zoom, Teams, Cisco, Kaltura, BrightCove

Chat:

 

 

Slack, Microsoft Teams, Salesforce Chatter

Email:

 

Outlook, Google, Marketo, Pardot,

MailChimp, Poppulo

Intranets:

 

Microsoft Viva

Facebook  LumApps

Unily

Coyo

AppSpace

Soundbite works everywhere and anywhere!

Employee Apps:

Microsoft Teams

SocialChorus

Staffbase

SpeakAp

WorkJam

LiveTiles

 

You have the tools.

Connect People Everywhere

Soundbite for Workplace by Facebook

Soundbite VivaVoice - Microsoft Teams

1. Communications planning and technology inventory.
2. Soundbite Scenario Session(s):
   • Project sponsor, internal comms lead, key stakeholders (HR, other internal comms, IT) etc.
3. Use Soundbite to create and let people engage in the apps they use today.
4. View Soundbite Analytics.

Start Today with Minimal Budget

Engagement based with Soundbite.

Connect People Everywhere with Soundbites

www.soundbite.ai

https://calendly.com/soundbite