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Adsata
Team Day 2021:
Looking back and Way Forward
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Team Day Schedule
9:15-9:35 Project Overview
9:35-9:45 Status Quo
9:45-10:15 Discussion Round I
10:30-11:00 Way Forward
11:00-12:00 Discussion Round II
12:00-13:00 Lunch
13:00-16:00 Spikeball and more @Peißnitz
15 MIN BREAK
Project Overview
Project Adsata
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878513/adsata_logo.png)
Real-time Webcam Eyetracking
Eyetracking for the web
(Re)Introducing Adsata
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878513/adsata_logo.png)
Real-time Webcam Eyetracking
Explore visual interaction (with the web?)
what adsata is
What users do with adsata
Project Timeline
01.08.2019
31.07.2020
01.08.2019
31.03.2021
31.03.2022
01.08.2019
Original IB-DC Proposal - Adsata.Biometric
Extension
IB-DC WEECS.ML
xlabs
Dev. in-house solution
Going Commercial
Goals from Team Day 2020
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8892362/Screenshot_2021-09-02_at_21.31.01.png)
Project Progress
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878536/Pasted_2x.png)
We are innovating
- Emerging innovative tech often comes from small startups
Innovator's Dilemma (Clayton Christiansen), Crossing the Chasm (Geoffrey Moore) present data-backed arguments
- We are sustaining innovation, not disrupting it
- Innovation process is time consuming, expensive, and with high chances of failure
- The process:
Search
Build
Scale
Expand
Sustain
Next Step: Market Adoption
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878394/pasted-from-clipboard.png)
Bass Diffusion Model
-
Bass Diffusion Model, accurately predicts the shape of adoption curves.
-
The simple math is: innovative value of a product combined with how fast you can drive an installed user base, the faster the adoption.
-
For further insight into markets, I encourage you to read Crossing the Chasm.
p = coefficient of innovation
q = coefficient of imitation
F(t) =installed base fraction
f(t) = rate of change of the installed base fraction
But wait...
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878434/daniel.png)
I don't get it, we don't have any users why do we talk about this
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878441/taimur.png)
Right Daniel, the idea today is to emphasise market adaption. It is important to remind everyone what our mission is
Status Quo
MLB-Stakeholder Research
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Marketing & Sales
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878465/pasted-from-clipboard.png)
What else?
Presenting Adsata v.0.3
(in development)
Discussion Round I
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878475/theo.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878476/taimur.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878477/daniel.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878478/dominik.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878479/jonas.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878480/marissa.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8892349/anthony.png)
Adsata: Going into 2022
Mission: Process Automation
🖥
🧑🏾💻
📉
2. Creating Eyetracking studies
🕵🏻♂️
3. Inviting participants and collect data
4. Visualisations and metrics
👩🏻🔬
1. Formulate a hypothesis
5. Understand the results
Unautomated
(need people to know how to frame hypothesis and understand eyetracking data)
Automated
(Adsata does this for you)
2022: Hard Goals
Software |
---|
Finish v0.3 |
Add warc support |
Add eyetracking and WARC interaction metrics |
Improve UX |
Improve current website |
Create documentation system for users |
Finetuning & performance |
API product with classifyJS |
Demographics |
Marketing & Sales |
---|
Onboard pilot users |
Create "use cases" |
Create regular marketing material |
Collect actionable usage data and create reports |
Implement a marketing funnel |
Create noise on relevant platforms |
R&D |
---|
Explore Next-gazer |
Compare webgazer data in a session with one vs. many calibrations |
Metrics (AOI, Fixation, & WARC) |
WARCS (Replay,vis,metrics +Integration into current system) |
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878434/daniel.png)
I don't know Taimur
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878441/taimur.png)
It'll be ok Daniel, let's try
Work Process (moving forward)
- Miro for User stories based on goals defined above for 2022
- Github for backlog of tasks from User Stories
- Trello for sprint planning from backlog
- No individual decisions
Planning Poker: Estimating Deadlines
Office Space and COVID
401
402
For meetings
Discussion Round II
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878475/theo.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878476/taimur.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878477/daniel.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878478/dominik.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878479/jonas.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8878480/marissa.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/980402/images/8892349/anthony.png)
TeamDay2021
By taimurhk
TeamDay2021
Adsata 2021 Team Meeting on 03.09.2021
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