S  E  O

& Fundamental of
D  I  G  I  T  A  L

MARKETING

Tri Tran - Technical Architect @ Glandore Systems     

Content


  • SEO
    - What? Why? How?
    - SEO specialist - Who are they?

  • Fundamental of Digital Marketing
    - Tools
    - Case studies

  • Questions





Search Engine Optimization

Understanding the Engines
& Building Successful Sites

The old way

Yes! I found you


How do search engines work?


SEO Process


Research


  • Business Research
  • Competitor analysis
  • Current state assessment
  • Choosing effective keywords

Tools
  • Google Display Planner (Google Ad Planner)
  • SEO Moz (www.seomoz.org): Social Analytics, Link Analytics, Keyword Difficult

The Planning and Strategy


  • Content strategy
  • Link-building strategy
  • Social media strategy
  • Search engine targeting strategy
  • SEM strategy
  • Technical strategy

Implementation


  • Crawlability / Link Architecture
  • Don't duplicate your content
  • Search friendly URLs
  • Fixing broken links & Error 404
  • Sitemaps
  • Title, Metadata Description
Tools
  • W3C HTML Validator
  • Google Webmaster 

Monitoring


  • Web spider activity
  • Website referrals
  • Search engine rankings
  • Website traffic
  • Conversions
Tools
  • Google Analytics
  • Google Webmaster
  • Hootsuite



Assessment

&

Maintenance

SEO Alternatives




  • SEM - Search Engine Marketing
  • Google PPC - Pay per click

SEO Specialist


SEO Team


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SEO & Fundamental of Digital Marketing

By Tri Tran

SEO & Fundamental of Digital Marketing

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