S E O
& Fundamental of
D I G I T A L
MARKETING
Tri Tran - Technical Architect @ Glandore Systems
Content
- SEO
- What? Why? How?
- SEO specialist - Who are they?
- Fundamental of Digital Marketing
- Tools
- Case studies
- Questions
Search Engine Optimization
Understanding the Engines
& Building Successful Sites
The old way
How do search engines work?
SEO Process
Research
- Business Research
- Competitor analysis
- Current state assessment
- Choosing effective keywords
Tools
-
Google Display Planner (Google Ad Planner)
- SEO Moz (www.seomoz.org): Social Analytics, Link Analytics, Keyword Difficult
The Planning and Strategy
-
Content strategy
- Link-building strategy
- Social media strategy
- Search engine targeting strategy
- SEM strategy
- Technical strategy
Implementation
-
Crawlability / Link Architecture
-
Don't duplicate your content
-
Search friendly URLs
-
Fixing broken links & Error 404
-
Sitemaps
-
Title, Metadata Description
Tools
- W3C HTML Validator
- Google Webmaster
Monitoring
-
Web spider activity
-
Website referrals
-
Search engine rankings
-
Website traffic
-
Conversions
Tools
- Google Analytics
- Google Webmaster
- Hootsuite
SEO Alternatives
-
SEM - Search Engine Marketing
-
Google PPC - Pay per click
S E O & Fundamental of D I G I T A L MARKETING Tri Tran - Technical Architect @ Glandore Systems
