BRAND IDENTITY PRESENTATION

Shandy Media was created 

for a connected generation

Relaunching our brand for a generation that's Obsessed with Everything 

Tagline: Obsessed with Everything

Obsev.com

Website Categories

Video Series

Our Audience is 

• Dominated by 17-24 year olds across all brands
• Prominently Female and 17-24  for Hollyscoop and ModaMob with more male users among TheFumble and TheSavory
• Regional, Urban - 80% NYC & LA
• Has an intimate relationship with their phone, lives on Instagram, Digital TV, Gaming

Audience Attributes 

• More brand loyal than any generation, ranking Apple and Netflix among top brands 
• Follows and is inspired by Lifestyle brands such as Refinery29
• Does not subscribe to Cable TV and prefers shows not on traditional TV (HBO GO, Torrents, Hulu Plus, Netflix)
• Top Shows: Girls, Game of Thrones, House of Cards, Breaking Bad, Orange is the new black

Source: Verizon and MTV Millennial Report 2014, Intern Focus Group

We will provide your daily fix and ensure you are in the know

We aspire to be

• A Cultural Phenomenon
• A verb, "I'm obsev with"
• Original
• First

How are we different? Aspirational Brand Attributes

• Access
• A Curator and Original
• Authentic

Brand Personality

• We are...Obsessed
• Addicted 
• Makes a statement
• Enthusiastic
• Authentic 
• Original
• Accessible
• Honest 

Color Inspiration

• Bright, relevant to the stars we cover who we put in the spotlight 
• Palette should be vibrant but clean

Color Inspiration

• Distinct
• Memorable 
• Unique 

Our New Web Design

Should hook our audience in with engaging and fast-performing article and gallery pages

Inspirations Include 

• The EliteDaily.com homepage and overall experience that sucks you in
• The slick design and beauty of TheCoveteur.com Navigation
• The HollywoodLife.com Photo Gallery that sucks you in
• The Vice.com Navigation which balances Channels and Series

Obsessed with Everything