http://www.research.ibm.com/foiling-financial-fraud.shtml
http://www.eecs.tufts.edu/~dsculley/papers/ad-click-prediction.pdf
http://www.nytimes.com/2015/02/12/technology/personaltech/googles-time-at-the-top-may-be-nearing-its-end.html
http://www.quora.com/What-are-some-interesting-possible-applications-of-machine-learning