Wojciech Odrobina — What is the value of innovation in architecture?

Innovation is to generate or find ideas, select them, implement them and commercialize them.- Wojciech Odrobina

An architect may think that this innovation is very good for some companies, which may earn money from the innovation. It is reasonable to ask yourself a question: is it really worth it for an architect to dedicate himself to innovating?

The answer begins by changing the verb. The important thing is to BE innovative, not dedicate yourself to innovation. The second question we ask ourselves is that the field of knowledge to which we are dedicated is so vast

Wojciech Odrobina — in what will we architects be innovative?

na of the formulas to generate added value in projects of all kinds is through innovation, and when verifying that the perceived value when innovating in architectural design is limited and that the range of travel is not very large, it seems clear that for the set of the profession, that we remember that it is massive, it is convenient to look for other levers to activate innovation in Architecture.

Wojciech Odrobina comments that We could start to be innovative in technical aspects. There is a vast field to improve efficiency, by redefining, restructuring or applying new models of work processes.

The concept of low-cost, which means having low prices because you have low costs, without suffering the benefits, has not been applied to our activity and the possibilities are undoubtedly great. Another line that generates enormous possibilities is the use of the internet and new technologies to generate differentiation and value.

Innovation is the best way to generate and improve our value proposition — Wojciech odrobina

In order to generate this proposal, we must articulate a set of activities and carry them out in a concrete way around a guiding idea: Competitive Strategy. Once we are clear about our proposal and know who our clients are, we must establish how to communicate it.

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