Industry

AlunaGeorge

Cruze

AlunaGeorge are signed with Interscope records, one of the biggest record label companies across the globe. Due to this, a huge priority is the amount of profit made. To do this, a huge budget is committed to marketing. To help reach the largest audience, they made sure Aluna George is marketable to the masses and so they are not very controversial

Cruze are signed with Nimbus Records an independent record label who pride themselves on putting the music and the artist first. As a result they do not spend tons of money marketing a fake persona to reach mass audiences, they only enhance what the artist already has.

Ideology

AlunaGeorge

Cruze

 AlunaGeorge are very willing when talking about the things they believe in, tackeling social issues such as sexism and racism. This is very important as it allows them to be able to influence their audience

Cruze also like to talk about the things that they believe in. They are very clear about the movements that they support. For example the Time's up movement and the LGBTQ+ community. This

Character

AlunaGeorge

Cruze

AlunaGeorge have a very nice easy going personality. They are very good friends and have been since the beginning of their career. They express their character in a way that is lovely which appeals to the audience.

They met without any intention to become a duo - and so they were just having fun, strengthening their relationship as musical artists 

Both Mahalia and Edward are very good friends - after a couple of years of working together they consider themselves best friends as they spend most of everyday together. This would be favourable to their audience as a good friendship is something that is highly regarded.