Value proposition
Business Model Canvas
1
CUSTOMER SEGMENTS
WHO - WHAT THEY DO - PAINS - GAINS
2
VALUE PROPOSITION
Product / Service - Pain reliever
Gain creator
VALUE PROPOSITION
CUSTOMER SEGMENTS
MARKET FIT
GOOD VALUE PROPOSITION RECIPE?
keep it simple !!!!
PROBLEM
SOLUTION
WHY
One sentence exercice
HOW to TEST
Observe, ask
Suggest
Repeat
....
over and over
Landing page
!= Home page
specific, make it look like it's beed done
FOR THIS USER
they already know you
SHORT vs LONG
"get in or get out !"
ideal when free
"Let me explain a little...."
when technical or expensive
Call to action
Simple & clear
quality < QUANTITY
TOOLS
YOUR TURN
VALUE is Good
By Alex Duval
