performance

performance

  • Time-boxed to 3 weeks
  • Measurements taken with a mobile focus
  • Code splitting, algo rewrites, asset management
  • Homepage + landing pages

Why?

Pinterest decreased loading by 40% and saw sign-ups increase by 15%

COOK reduced loading by 850 ms which increased conversion by 7%

Mobify decreased homepage loading by 100 ms and saw average revenue increase by $380,000

LCP

FID

CLS

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Interactivity

Visual Stability

Largest Contentful Paint

First Input Delay

Cumulative Layout Shift

FCP

TTI

TBT

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Interactivity

Interactivity

First Contentful Paint

Time To Interactive

Total Blocking Time

Homepage

FCP
TTI
LCP
TBT

13.5 s

44.8 s

32.1 s

2.5 s

13.0 s

34.0 s

25.6 s

2.5s

(Mobile)

~4%

~24%

~20%

-

Homepage

FCP
TTI
LCP
TBT

2.9 s

7.8 s

5.9 s

790 ms

2.5 s

6.7 s

4.7 s

350 ms

(Desktop)

~14%

~14%

~20%

~56%

Class Landing

FCP
TTI
LCP
TBT

13.4 s

29.4 s

23.7 s

1.7 s

12.4 s

22.9 s

19.2 s

1.2 s

(Mobile)

~7%

~22%

~19%

~29%

Class Landing

FCP
TTI
LCP
TBT

2.8 s

6.0 s

5.1 s

310 ms

2.2 s

3.8 s

3.8 s

130 ms

(Desktop)

~21%

~37%

~25%

~58%

Cloudinary

~90% assets unoptimized

~30% assets unoptimized

Backend

/getPeerGroup
~119% faster avg response

/getPeergroupTimeline
~29% faster avg response

What's next?

  • Ship less code to the users

  • Keep rewriting algorithms

  • Keep optimizing assets with Cloudinary

Monthly Performance

By Anthony Morris

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