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Making sense of playlists
Pitching Deck. Last updated: 9/7/2016
업계에서 일어나고 있는 중요한 변화
다운로드
스트리밍
앨범
플레이리스트
2016년 첫 쿼터, 유니버설 뮤직의 스트리밍 매출이 60% 증가하는 동안 다운로드 매출은 32% 감소했음 [1]
[1] http://www.vivendi.com/wp-content/uploads/2016/06/201606_BofAML_presentation1.pdf
Big 3 음반사의 스트리밍 매출 비중[1]
| 전체 매출 | 스트리밍 매출 | 스트리밍 비중 | |
| Universal | $2.04B | $729M | 36% |
| Sony | $1.83B | $605M | 33% |
| Warner | $1.30B | $430M | 33% |
[1] http://www.musicbusinessworldwide.com/major-labels-generated-5bn-in-first-half-of-2016-as-universal-took-lions-share/
스트리밍 서비스 현황
39 million[1]
15 million[3]
유료
무료
60 million[2]
0
[1] http://musically.com/2016/08/26/spotify-conversions-accelerate-as-it-passes-39m-subscribers/
[2] http://www.reuters.com/article/us-spotify-users-idUSKCN0Z61FM
[3] http://www.cnet.com/news/apple-music-hits-15-million-subscribers/
[4] http://www.billboard.com/articles/columns/hip-hop/7317826/tidal-three-million-global-subscribers-kanye-west-pablo-streams
3 million[4]
0
스트리밍 서비스에서 가장 중요한 역할을 차지하는 것: 플레이리스트(Playlist)
PLAYLIST: 새로운 중요한 음악 포맷
주요 레이블들, 플레이리스트 전략 전담 부서 생성
Universal Music Group (UMG) has appointed Jay Frank to the newly-created role of SVP, Global Streaming Marketing.
Sony Music is seeking a Director of Global Playlisting Strategy in New York who will be ‘responsible for driving strategy for playlisting across key streaming partners’.
Big 3 레이블들의 Spotify 플레이리스트 현황
| 레이블 | 플레이리스트 브랜드 | 팔로워 수 (Spotify) |
|---|---|---|
| UMG | Digster | 2.6 million |
| Sony | Filtr | 3.6 million |
| Warner | Topsify | 1.2 million |
Source: http://www.newslangmedia.com/page/2/
하지만, 이들 플레이리스트들에 대한 정보를 얻는 것은 시간이 많이 걸리고 수고스러운 일
차트메트릭은 이 모든 정보를 하나의 대시보드에 정리하고, 이를 음반사에 제공합니다.
가장 훌륭한 UI를 가진 플레이리스트 분석 플랫폼
가수별 프로필 페이지
어떤 노래가 어떤 플레이리스트에 속해있는지 트래킹
노래와 가수 특성에 따라 적합한 플레이리스트 추천
Machine Learning / Data Science
Playlist Feature 추출
노래 또는 가수 정보 입력
가장 적합한 플레이리스트 추천
- Release date
- Popularity
- Tempo
- Acousticness
- Valence
- Energy
- Liveness
- Bon Jovi ‘This House Is Not Fore Sale’
- Britt Nicole ‘Through Your Eyes’
- Florence + The Machine ‘Too Much Is Never Enough’
- Kanye West ‘Father Stretch My Hands Pt. 1’
- Trap Nation
- ChillStep
- This is house
- Forever Alone
Users
User Growth Over Time
Revenue Prediction
Business Model
| Acquire | Engage | Enterprise | |
|---|---|---|---|
| Price / user / month | $39 | $59 | $$$ |
| # of Artists | 3 | 20 | -- |
| Playlist Recommendation | O | O | O |
Acquire: 플레이리스트 추천
Engage: 플레이리스트 소유자와 연결하기
- Which are the top 10 playlists that are gaining traction (increasing the # of followers) in the last 30 days?
- Which genre/mood (hiphop, jazz, dinner, chill, coffeehouse) playlists are rising up?
- What are the distinct attributes of specific playlists (the one that has ‘relax’ or ‘moody’ and has high acoustic scores, or other playlists that have 'high danceability' score songs only)?
- Which playlists have not just songs that are not so popular, but have a large number of followers (so that I can target those playlists when launching a new music)?
- My artist has a very similar (voice) color with Katharine McPhee. What are the top 10 playlists that helped Katharine grow her audience?
- My song has high power, and less acoustic. It’s trending in Argentina right now. Can you recommend me top 10 playlists for that genre?
- How often does a certain playlist get renewed? Which playlists are stale (not updated during the last 60 days)?
차트메트릭을 통해 답을 얻을 수 있는 질문들
Team
Sung Cho
Founder & CEO
Warren Lee
Ben Nicholson
Partnership
Engineering
Sanghoon Jun, Ph.D
Data Science
Advisor
Summer Watson
Bernie Cho
Advisor
Advisor
Product Demo Video
We’d love to chat with you.
Sungmoon Cho
Founder & CEO
sungmoon@chartmetric.io
+1 (650) 276-9828
Ben Nicholson
Partnership
ben@chartmetric.io
+1 (603) 828-5941
Pitching Deck (Korean)
By Chartmetric
