Chien-Hsun Chen
Drink Coffee in Whitehorse
TAGTOO
Tagtoo
An internet advertisment innovation company
Internet Advertisment
An industrial needs to innovate periodly
First Image based Ad platform
2008
First Product Listing Ad in Asia
2010
First DSP for EC
2012
First RTB Ads
2013
the heartbeat of internet
First Open Source BigData Platform
2014
Our Traction
4.32MM queries per day
150 TB data processed monthly
1BN Ads served monthly
5m / month
bring
50m Revenue to our customers
500M activities
data / month
200TB Log / month
Today I wanna share
Our Newest Innovation
It is about global Market
What Internet Advertisement looks like
There are lots of new technology
But Face the Truth
$19.1B
$4.8B
Microsoft
$2.7B
Yahoo
$2.6B
75% of digital ad revenue
Google + Facebook = 70% of digital ad revenue on Mobile
Tagtoo
Ad Gaint
eat most of the revenue
(how many % of revenue content provider get?)
"There is a real risk that publishers are being left out of the programmatic revolution ... but its' time to change" -- AppNexus
For publishers:
For advertisers:
Lost their customers data
Content provider is Dead
Open Ads
Fair Trade
Provide an open, economic Cloud & Big Data Solutions
for internet publisher / advertisement
Open Ad
Fair trade platform for Internet Advertisement
both publisher / advertiser
Peer to Peer
much more effienency
Publisher got all of reneue
Advertisers' keep customers information
Open standard
Open data
Open Source
business model
- Platform as a Service "App Store"
- Billing Service
- Hosting Service
- Software Addon
Technical support
the fact is build Internet Advertement platform never been so easy
Moore law works here
The ability to serve data double every year
Open Stack, AWS, Open source Ad make it becomes much easier
every break-through happened in these monment
Awards Winning Team
with 15 members, average age 28
Tagtoo
An internet advertisment revolution company
One more thing
the story is not over
remember the coffee bean?
Subtitle
We are the coffee bean
Subtitle
if you didn't pay for a product, you are part of product
Nobel Price of 2014
what we pay in the trade?
Subtitle
Sales your attention
doubleclick
Sales your intension
Sales your profile / interest
What you got?
Subtitle
Is there a way to stop it?
Historially, No
Everytimes a ownership and price tag has been put on something
it will be never remove
There is only one way to stop it
Subtitle
Become your own sales agent
Subtitle
Sales my right
and control it carefully
Tagtoo help you sell your right in good control and good price
it is what we expected in the future
Tagtoo for Asia-beat
By Chien-Hsun Chen
