TAGTOO

Tagtoo

An internet advertisment innovation company

Internet Advertisment

An industrial needs to innovate periodly  

First Image based Ad platform

2008

First Product Listing Ad in Asia

2010

First DSP for EC

2012

First RTB Ads 

2013

the heartbeat of internet

First Open Source BigData Platform

2014

Our Traction

–4.32MM queries per day

–150 TB data processed monthly

–1BN Ads served monthly

5m / month

bring 

50m Revenue to our customers

500M activities

data / month

200TB Log / month

Today I wanna share 
Our Newest Innovation

It is about global Market

What Internet Advertisement looks like

There are lots of new technology

But Face the Truth

Google 

$19.1B

Facebook 

$4.8B

Microsoft 

$2.7B

Yahoo 

$2.6B

75% of digital ad revenue

Google + Facebook = 70% of digital ad revenue on Mobile 

Tagtoo

Ad Gaint

eat most of the revenue

(how many % of revenue content provider get?)

 

"There is a real risk that publishers are being left out of the programmatic revolution ... but its' time to change" -- AppNexus

 

For publishers:

For advertisers:

Lost their customers data

Content provider is Dead

Open Ads

Fair Trade

Provide an open, economic Cloud & Big Data Solutions

for internet publisher / advertisement

Open Ad

Fair trade platform for Internet Advertisement 

both publisher / advertiser

Peer to Peer

much more effienency

Publisher got all of reneue

Advertisers' keep customers information 

Open standard

Open data

Open Source

 

business model

  1. Platform as a Service "App Store"
    1. Billing Service
    2. Hosting Service
    3. Software Addon
  2. Technical support 

the fact is build Internet Advertement platform never been so easy

Moore law works here

The ability to serve data double every year

Open Stack, AWS, Open source Ad make it becomes much easier

every break-through happened in these monment

Awards Winning Team

with 15 members, average age 28

Tagtoo

An internet advertisment revolution company

One more thing

the story is not over

remember the coffee bean?

Subtitle

We are the coffee bean

Subtitle

if you didn't pay for a product, you are part of product

Nobel Price of 2014

what we pay in the trade?

Subtitle

Sales your attention

doubleclick

Sales your intension 

Google

Sales your profile / interest

facebook

What you got?

Subtitle

Is there a way to stop it?

Historially, No

Everytimes a ownership and price tag has been put on something

it will be never remove 

There is only one way to stop it

Subtitle

Become your own sales agent

Subtitle

Sales my right

and control it carefully

Tagtoo help you sell your right in good control and good price

it is what we expected in the future

Tagtoo for Asia-beat

By Chien-Hsun Chen

Tagtoo for Asia-beat

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