Who would be the audience for your Media Product?
Question 4:
Demographics
Ciaran Ahern
Age:
We felt the most suitable age range was teenagers to young adults between the ages of 15-24 as these are the people who will enjoy the adrenaline. Therefore a zombie film, with lots of gore, action and scares should satisfy their tastes. We thought the images may be too disturbing for a child and the movie may be to fast passed for an older adult.
Gender:
Our Film is aimed primarily at a male audience as they will be more intrigued by the action. We feel that some female viewers may feel the blood and gore too overwhelming and therefore they may not like it as much as the male audience.
Ethnicity:
Although we don't feel any ethnic group will be put off/dislike this movie, we feel that it is directed towards a white British audience as the film is based around 3 white British protagonists and is set in Britain.
Demographics
Jack Gathern
Class:
The social class that our film falls into is group 6 (Semi Routine Occupations) and 7 (Routine Occupations). People at the age of 15-17 will either be unemployed or have part time jobs. This means that they may have the money to go and watch the film at the cinema, if it was offered. Also, at the age of around 20, people maybe starting their professions which mean they will be towards the bottom of their professions.
Sexuality:
Our film is situated around three straight characters. As a result of this a straight and niche audience will be the ones who are attracted to the film. If there was a gay protagonist on screen, there would then be an incentive for gay niche audience to go and view the film.
Location:
Our film is based around 3 south-eastern English protagonists and therefore may have a larger appeal to south-eastern England, however as they are coming back from a camping trip, they will have to have been in a more rural area so could appeal to a more rural audience as lots of the film could feature places they know making it relatable to the viewer.
Demographics
Ciaran Ahern & Jack Gathern
Our film has a niche audience because we learnt, from our research into target audience, that most horror films have a niche audience as their main purpose is to play on its audiences fears, therefore it needs to target a specific group of people to use certain conventions that group may find disturbing.
BBFC rating
Harry Gunner
From our research of BBFC, we decided to give our film the age rating of classification 15 due to the restrictions the BBFC apply. No one under 15 is allowed to see a 15 film at the cinema or buy a 15 rated video. 15 rated works are not suitable for children under 15 years of age. At 15 violence may be strong. It should not dwell on the infliction of pain or injury and the strongest gory images are unlikely to be acceptable. there can be strong threat and horror as long as there is no sustained focus on sadistic or sexualised threat. There is no upper limit on the number of uses of strong language.
Occasionally there may be uses of the strongest terms depending on the manner in which they are used, who is using the language, its frequency and any special contextual justification. However, continued or aggressive use will not normally be passed 15.
Psychographics
Details/Explanation
Jake Golding
Mainstreamer
Domestic, conformist, conventional, sentimental, passive, habitual. Part of the mass, favouring big and well-known value for money 'family' brands. Almost invariably the largest 4Cs group.
Aspirers
Materialistic, acquisitive, affiliative, oriented to extrinsics ... image, appearance, charisma, persona and fashion. Attractive packaging more important than quality of contents. (Younger, clerical/sales type occupation)
Successeders
Strong goal orientation, confidence, work ethic, organisation ... support status quo, stability. Brand choice based on reward, prestige - the very best . Also attracted to 'caring' and protective brands ... stress relief. (Top management)
Resigned
Rigid, strict, authoritarian and chauvinist values, oriented to the past and to Resigned roles. Brand choice stresses safety, familiarity and economy. (Older)
Explorers
Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student)
Strugglers
Alienated, Struggler, disorganised - with few resources apart from physical/mechanical skills (e.g. car repair). Heavy consumers of alcohol, junk food and lotteries, also trainers. Brand choice involves impact and sensation.
Reformers
Freedom from restriction, personal growth, social awareness, value for time, independent judgement, tolerance of complexity, anti-materialistic but intolerant of bad taste. Curious and enquiring, support growth of new product categories. Select brands for intrinsic quality, favouring natural simplicity, small is beautiful.(Higher Education)
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