Be your own journalist

The Problem

2

Public is unprotected against the spread of misinformation.

Trusting what one reads became harder than ever.

No time to double-check.

A convenient way to

read multiple perspectives in online news.

3

Value Proposition

BE INFORMED

SAVE TIME

• searching a 2nd opinion on 1/3 of the articles
• third of the readers would pay for the product

4

Adina C.

Alex D.

Idea Validation

$ 16.5 B

50.7+ M

estimated online news ads revenue in 2017 (US)

digital news readers (US)

5

Market Size

80%

think news are

biased

53%

pay for

news

6

Extension & platform

Used while surfing your favorite publishers

A feed with the latest contradictory articles

7

Competition

Unfair advantage:

Offering multiple perspectives on a subject through Natural Language Processing, no matter the source.

8

• US & UK press readers
• Looking for a 2nd opinion
• Politics & Business fans

  READERS

BUSINESSES

• Advertising companies
• Publishers interested in user trends
• Journalists investigating their sources

Our Persona

• Advertising through our web platform
• Offering user trends and stats
• API to detect polarization

  from READERS

         from BUSINESSES

9

Expected Revenue

• Free: limited amount of content
• Pro: ads-free, unlimited checks, source whitelisting, today's hot bias

10

Team progress

IdeaJAM,

TrueStory is born

Innovation Labs, website MVP

Landing page,

first subscribers

Startup Alley,

user feedback & stats

62% accuracy,

chrome extension

Approach more publication owners

Funding

(NGOs & angels)

11

What's Next?

70% accuracy,

extension launched

Irina

Cosmin

Gus

Vali

Python Guru

Mad Scientist

NLP Enthusiast

Data Rockstar

TrueFamily