Be your own journalist

Irina

Cosmin

Gus

Vali

Backend Dev

Data Science

Full Stack

Marketing & PR

TrueFamily

2

Mentors

Ciprian Amaritei

UX Trainer

Romanian Interaction Lab  

Ciprian Petrini

 CEO

SourceTask

Google

Amazon

over 7 startups

(2 exited - Fashwell, Comfy)

We worked at ...

3 scientific papers

We published ...

3

More opinions,

More data,

More bias!

4

The unbiased truth is inside this black box.

2M+

articles

5.5B+

shares on 

Facebook  & Twitter

5

daily

A browser extension that shows

 contrasting views over a subject in online news

SAVE TIME

BE INFORMED

6

Fact-check on-the-go

NO STRESS

7

Designed for people

  • Uses Machine Learning
  • Trustworthy sources
  • Works on any news website
  • Ranking driven by users' vote

8

Competitive Landscape

detects polarization between       articles

detects articles with same subject only

very few

sources aggregated

works

on any  website

9

Revenue

Basic

Premium

Unlimited access

Today's hot bias

Ads-free

Source whitelisting

1 bonus month

for friend or family

5 checks daily

Today's hot bias

$5/month

Free

$ 16.5 B

50.7+ M

estimated online news ads revenue in 2017 (US)

digital news readers (US)

$ 16.5 B

50.7+ M

10

Market Size

80%

think news are

biased

80%

53%

pay for

news

53%

Go-to-market

11

  • US press readers
  • Looking for a second opinion
  • Politics & Business news fans
  • Swaying people
  • Have low trust in media

Who?

  • Influencers
  • Other news aggregators
  • Social media
  • Word-of-mouth
  • Writing articles

How?

Financials

12

  • ​Break-even on 2021-Q2
  • Cover the investment in 2022-Q3
  • Get to 1M by the end of 2024

13

Accomplishments

IdeaJam

(pitch contest)

2nd place

22th

Feb

11th

Mar

4th

April

InnovationLabs

(pre-acclerator programme)

qualified for the finals

Landing page

first subsribers

Market research survey

44 respondents

 

Startup Alley at Codecamp

(exhibition)

9th

April

Polarization detection accuracy: 62%

First working prototype

News platfrom &

Chrome Extension

3rd

June

5th

April

Private beta

Ready to test MVP

14

Future of TrueStory

Improve accuracy

(of polarization detection)

10th

Aug

3rd

Oct

15th

Oct

Safety & security mechanism for public release

20th

Nov

Public beta

Release on Chrome Web Store

Go legal

(legal compliance with news websites crawling )

1st

Nov

Implement performance metrics

(retention, user habits)

Investment ready

$ 100 000

$23k Marketing

$8k/month Team

$500/month Cloud

for the next 9 months

15

Goal: Launch --> 20 000 users

That was a

16

Find us on:

truestory.one

.

TrueStory - Venture Cup

By Cosmin Poieana

Source: Irina Bejan

TrueStory - Venture Cup

4 minutes pitch Venture Cup

  • 538

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