Rhetorical Canons:

• Invention
• Arrangement
• Style
• Memory
• Delivery

Rhetorical Appeals:

• Pathos
• Ethos
• Logos
• Kairos

Rhetoric impacts: Message, Audience, Speaker

Analysis: Break into parts/how it works

Evaluate: Effective/ineffective

Propaganda:

• Name-Calling, Glittering Generalites,
• Plain Folks Appeal
• Argument to the people/man
• Transfer & Bandwagon
• Faulty Cause & Effect
• False Analogy
• Begging the question
• Two Extremes
• Card-Stacking & Testimonials

Referring back to Week 5's content on Rhetoric.

Kickstarter (3-5 minutes):

• The DRC Web-blog discusses the ways to define "digital rhetoric" and provides these points. Post a comment in your Week 6 Notes about which of these are important for understanding how rhetoric works online:

• "the use of rhetorical strategies in production and analysis of digital texts"
• "identifying characteristics, affordances and constraints (benefits/setbacks) of new media"
• "formation of digital identities"
• "potential for building social communities"
• "rhetorics of technology"
• "uncovering why people voice ideas and form groups online"
• "development of social digital networks"
• "gaining agency (power) in creating digital content"

What is your Rhetorical Situation? (How are you writing with texts?)

• PawHaven does a better job using pathos and ethos than ClawKennel LLC and this is seen because of site content, celebrity influence, and audience awareness.

• SolarSport has a better marketing campaign than GenZ Wear because of its use of ethos, logos, and pathos in its content.

• Content Creator XPlay shows better use of the rhetorical canons of style and arrangement in his content than PowerUP719, and this impacts his fan base in many ways.

• Fitness Influencer, Mr. Rep, shows good use of rhetoric through active content across Instagram and his Blog, ProteinUP.

What are persuasive tactics used on the public?

How can we see rhetoric used to persuade or manipulate the public based on these different themes? Are these legitimate issues in how rhetoric works (in text, online sites, music, video, company messages)?

Click on Images below for content...

What is UX Design and how does it work? What are ways that these design principles can be applied to digital rhetoric and online content?

What are the consequences of the "digital situation" that surrounds rhetoric and online spaces now? What examples are a result of these consequences?

What are some of the ways digital rhetoric is created by others? What are some examples you can draw on that shows "remixing" content at work?

In-Class Week 6: CHOOSE your Activity

Contribute to our Discussion Thread today by interacting with content from our main articles

Online Platforms, Sites, Apps change information behaviors of users - Be on the lookout for: 

• Ease of Access and Navigation Features
• How online users communicate or interact (e.g. chat rooms, threads, servers)
• Visual Appeal on opening the site
• What content is displayed first? What grabs our attention first?
• What ways do persuasion change with online content? 
• What are algorithms? What influences your online browsing choices?

Take-Aways about Digital Rhetoric

How False Information Spreads... 

Have you had experience/discussion lately with friends, roommates, family about an issue presented with news media or on social media? What stands out connected to rhetoric, persuasion, and analysis? What messages do you have to watch out for?

Criteria Online to Watch for...

What's in the Title?

- Are the titles too long?

- Are there weird ALL CAPS? Weird words?

- Are they sensational claims?

- More verb phrases?

What's in the Content?

- Fewer technical words, fewer analytical words?

-Smaller words? 

-Fewer Quotes?

-Less information or substance? More focus on claims?

How are they trying to Persuade?

- Are they using sources, studies, reasoned arguments or relying on theories, shortcuts, and reactions? Will this information cause harm to others? (Mal-information)

Across Week 5 and Week 6 we are focusing on many terms and topics associated with rhetoric and how we can use it in our writing process. Using the handout worksheet or digital download, spend 5-10 minutes jotting down what you know so far versus what you are still uncertain about with rhetoric. We will draw on this a bit later.

Rhetoric Brainstorm

Top Picks for Showdown Analysis 

• Last session your brainstormed what themes of rhetoric you selected and why did those stick out to you the most. Why are your examples important to you?
• What are two artifacts (texts, media, online content) that will be your focus in this next essay?
• What will you compare/contrast?
• What should your readers know first?
• How do I introduce my topic effectively?

Showdown Analysis Content Themes

Think about how what you know about rhetorical situations, appeals, and Digital Rhetoric ideas in a topic for your Showdown Analysis. Using the past slides, consider what category of content you want to pursue in this next essay:

• My Major/Field of Interest

• Recreational/Hobby Expert (Opinions)

• Digital Platform or Site Analysis

• Content Creator or Influencer

• Rhetoric & Propaganda in Storytelling

• Interactive rhetoric in gaming or technology

• Social Media Message Campaign

Showdown Analysis (Getting Started) 

• What will you analyze (discuss details of rhetoric, propaganda, words, images,)? and evaluate (effective vs. ineffective, on a scale of 1-10).
  • TWO commercials/ad campaigns (may expand to their website/social media)
  • TWO stories (either written or in media; film, episodes, music videos)
  • TWO YouTube Profiles about X topic.
  • TWO Sports Websites or Player Blogs/Social
  • TWO Content creators on X Platform.
  • TWO Social Media Profiles
  • TWO Ideas expressed on Different mediums
  • TWO Video Game story/character arcs, ad/strategy campaigns
  • TWO Film/Video Game studio sites.

Showdown Analysis (Getting Started) 

• Once you have your TWO artifacts in mind, you will analyze them based on what we are learning about rhetoric. How do they fit into the conversation of:
  • Cannons of Rhetoric (Invention, Style, Arrangement, Memory, Delivery)
  • Rhetorical Appeals (ethos, pathos, logos, kairos)
  • Propaganda tactics (From Cross reading)
  • Visual Strategies for rhetoric (Week 5 readings)
  • Duffy's Rhetoric is... concepts (Week 5)
  • Digital Rhetoric: UX Principles (Week 6)

It would be helpful to create a WORD DOC, where you list or "information dump" all of your major talking points about the TWO artifacts. and then connect to our readings and concepts of rhetoric.

Going Digital - Themes of Rhetoric and Online Persuasion

• Questions about Digital Rhetoric - What are best examples of this? What does digital rhetoric look like for...
• UX Design for... (websites, social media posts, videos)
• I'm interested in _____________. What are good online examples of this?
• I want to write about A & B. How do they show rhetoric?
• I'm interested in (media type). What are good resources online that are about this?
• What are the similarities or difference of...

A.I. Friday Forum Week 6

• As we will focus on the drafting process next week, complete the following for today:
  • ACCESS your two digital texts online (e.g. websites, reviews, social media content, etc.)
  • START with what features, messages, and ideas are most important about these two texts.
    • What areas of rhetoric, advertisement, digital persuasion, UX design, will be most important to start with?
  • INTRODUCE the reader to what you know about how persuasion (rhetoric) impacts your topic.

Follow-up on your digital texts

Download the Showdown Analysis Draft Template

Consult your Worksheet