Rhetoric For Writing and Analysis

Kickstarter: Analyze - Break something into parts

Before we get into groups for the first part of class, spend some time with the sample visual you created, or a digital platform or site connected to your visual that will help your group members understand. LIST out its features in your Rhetorical Machine Document thinking about these:

• What it's purpose is...
• How it works...
• How it's designed...
• Where it might be useful...
• Who is the audience...
• What it helps to achieve...
• How is it important for persuasion...
• What function does it serve...

Practice explaining in terms of analysis/evaluation.

Finding Pathos, Ethos, Logos, Kairos within Content

• Think about strategies to help determine the use of rhetoric in any situation:
  • Previewing - What does an author bio or synoposis tell me about the credibility of the author?
  • Questioning - What is going on to show this text addresses one of the rhetorical appeals?
  • Summarizing - List the moments in an essay, where the author appeals to emotion, reason, credibility
  • Analyzing - What stands out the most? What rhetorical appeal seems to dominate and which others are not used as much?

• Evaluating - Is the author effective at using pathos, ethos, or logos? Who would be the audience of this piece and does it speak to them?
• Applying - How can I use the rhetorical appeals within my own writing to create effective arguments? 
  • Pathos, Ethos, Logos, Kairos
  • Strong argumentative thesis statements
  • Organized paragraphs with topic sentences.

There are many ways rhetorical appeals are used in visuals for marketing, promoting content, or exploring a topic of research...

Finding Propaganda within Content...

Name-Calling

Glittering Generalities

Plain Folks Appeal

Argumentum Ad Populum (Stroking)

Argumentum Ad Hominem

Transfer (Guilt or Glory By Association)

Card-Stacking

Testimonials

Bandwagon

Faulty Cause and Effect

False Analogy

Begging the Question

The Two-Extremes Fallacy (False Dilemma)

Card-Stacking

Testimonials

You are a Rhetorical Machine Activity!

1. From our readings on rhetoric, what specific concept, appeal, or idea about rhetoric do you have experience with whether discussing, writing about, or seeing online? WRITE about this experience with rhetoric (250 words)

2. CREATE/SKETCH a sample visual that uses rhetorical appeals for a specific goal/agenda (use a model you find online as an example; or craft your own idea)

• Who is listening; who is your audience?
• What message are you selling?
• What artifacts or visuals will you use with your appeal?
• What Site might this appear on?

Role Play, Get Creative, BUT BE PERSUASIVE!!!

3. DEMONSTRATE your rhetorical knowledge - later in class we will share what we created or screen mirror an example of what our created samples were trying to achieve. (10-15 min)

Rhetorical Machine Part 2

STEP 1: What are some of the 13 Propaganda Tactics our Cross reading talks about? - Select THREE of these techniques to talk about how they are used and their impact on pathos, ethos, logos, or kairos. How do these tactics manipulate audiences?

STEP 2: Of the types of Propaganda you selected, do a GOOGLE SEARCH to find examples of these propaganda tactics to share with your group members. UPLOAD a selected image into your Group Thread for discussion and why you selected what you did.

Rhetoric & Propaganda: Conversation Game!

What do you know about Rhetoric and Propaganda tactics? What could be an example?

Rhetoric Appeals:

• RED DICE: PATHOS

  • (emotions, reactions, activism, support)

• BLUE DICE: ETHOS

  • (credibility, trust-worthiness, professional quality)

• GREEN DICE: LOGOS

  • (logical reason, numerics, statistics, facts)

• YELLOW DICE: KAIROS

  • (timing of argument, context, situations, taking advantage of an opportunity)

Rhetoric & Propaganda (THE GAME)

What category did you Role? (1-6)

1. How would you use your appeal in writing? Give an example.
2. Give a company/organization that would benefit from using this appeal.
3. In my major, this appeal looks like what? Apply to your field of interest.
4. In an argument/debate, I would use this to accomplish... what?
5. What social media platform may use this appeal a lot? Specific example? Influencer?
6. What popular media (film, music, game, story) may also target us with this rhetoric appeal?

For the Showdown Analysis...Use Ethos, Pathos, Logos, Kairos as rhetorical appeals for arguments. Remember to keep your audience in mind.

DEVELOP AN ARGUMENTATIVE THESIS...

• Global Warming is more effectively argued  in Smith's article than Johnson, because of the use of logos through facts, as well as ethos through selected scientists.  
• Nike has a better marketing campaign than Adidas because of its use of ethos, logos, and pathos in its content.
• Content Creator XPlay shows better use of the canons of style and arrangement in his content than PowerUP719, and this impacts his fan base because...
• Fitness Influencer, Mr. Rep, shows good use of rhetoric through active content across Instagram and his Blog, ProteinUP.

Make a double T CHART with pathos, ethos, logos, kairos, and list what kind of text or content will you use?

What information will be important to use?

BRAINSTORMING...

pathos

ethos

logos

kairos