RECIVISE

Randy Chen | Edna Hirsbrunner | Colin Schmid

Service Design 2019

Interaction Design

Jürgen Späth, Stefano Vannotti, Florian Wille

RESEARCH

As a shopper

I want to get recipe

suggestions on

unfamiliar products

So that I can try out

new things.

As a foodie

I want to shazam my

meal at the restaurant

So that I can cook

it at home.

HOW MIGHT WE..

..solve the micro problems and support
the micro decisions while shopping?

CONCEPT

Problem

There is a need for support in making micro decisions during grocery shopping.

Proposed Solution

Offering inspiration and information in an accessible and individualized way while enhancing the rich sensory experience we all value.

ACTION PLAN

What is it?

An interactive table that suggests recipes.

For whom?

Any shopper who wants to be inspired.

Primarily millennials.

Where could it be implemented?

Testing in concept stores.

Rollout to your neighborhood grocery store.

Thanks!

We are happy to answer your questions.