Droste
Droste is a Hong Kong-based Data Science Consultancy
The Big Data Canvas
Swire Leadership Forum
Mart van de Ven | m@droste.hk
most definitions of
HUGE, OIL, HADOOP, MONEY, BUSINESS TRANSFORMATION
Big Data
Big Data
an honest definition of
a stand-in for all the ideas which apply machine intelligence to datasets to generate business value
Big Data
Big Data
The DIMO Model
Magic Out
Data In
Thinking about Big Data
Focus on Requirements
Collection
Storage
Application
Adoption
Thinking about Big Data
Focus on Applications
Knowledge Discovery
Decision Support
Data Driven Services
Reporting
Thinking about Big Data
Focus on Value
PROJECT MEGA
Mall Experience Great Again
Big Data Canvas
Objectives
Big Data Canvas
Objectives
Sell 200,000 units
Market Leader in Malaysia
iPad Connectivity in sales booths
Fire Jimmy and then..
Measurable
Unbounded
Inspirational
Many objectives
Data Plan ...
... not Data Problem
Actionable
Includes the solution
Reduce tenant turn-over by providing value-added business intelligence services
MALL EXPERIENCE GREAT AGAIN
DROSTE
NOV '17
1.0
Big Data Canvas
Success Criteria
Big Data Canvas
Success Criteria
Why don't we get this right?
Data Availability
Attribution
Metrics are Proxies
Reduce tenant turn-over by providing value-added business intelligence services
MALL EXPERIENCE GREAT AGAIN
DROSTE
NOV '17
1.0
No turnover in top 10 tenants, lowest overall turnover rate in the market
Big Data Canvas
Benefits
Big Data Canvas
Benefits
Defining benefits in the light of uncertainty:
Develop scenarios
Beyond monetary
Iterate with the Canvas
Reduce tenant turn-over by providing value-added business intelligence services
MALL EXPERIENCE GREAT AGAIN
DROSTE
NOV '17
1.0
No turnover in top 10 tenants, lowest overall turnover rate in the market
(1) Avoid 40% of est. US$12M losses due to tenant turn-over
(2) Value-add USP
(3) Opt. mall utilization
Big Data Canvas
Data
Big Data Canvas
Data
Source
Temporal Dimension
Feature Engineering
Accessibility
Internal
External
Static
Dynamic
Structured
Unstructured
Access Granted
Siloed or Propietary
Reduce tenant turn-over by providing value-added business intelligence services
MALL EXPERIENCE GREAT AGAIN
DROSTE
NOV '17
1.0
No turnover in top 10 tenants, lowest overall turnover rate in the market
(1) Avoid 40% of est. US$12M losses due to tenant turn-over
(2) Value-add USP
(3) Opt. mall utilization
Mobile signals
CCTV footage
Sales type & volume
Employment & Tourism data
Perf. other malls
Big Data Canvas
Constraints
Big Data Canvas
Constraints
Regulatory Compliance
Resources
Business Context
Data
Privacy
Discrimination
Hardware
Software
Speed
Quality of Service
Accessibility
Quality
Reduce tenant turn-over by providing value-added business intelligence services
MALL EXPERIENCE GREAT AGAIN
DROSTE
NOV '17
1.0
No turnover in top 10 tenants, lowest overall turnover rate in the market
(1) Avoid 40% of est. US$12M losses due to tenant turn-over
(2) Value-add USP
(3) Opt. mall utilization
Mobile signals
CCTV footage
Sales type & volume
Employment & Tourism data
Perf. other malls
Privacy / Identification
Sensor Density
Access to POS
Big Data Canvas
Risks
Big Data Canvas
Risks
Managing Risk :
Identify potential sources
Evaluate consequences
mitigation strategies
Reduce tenant turn-over by providing value-added business intelligence services
MALL EXPERIENCE GREAT AGAIN
DROSTE
NOV '17
1.0
No turnover in top 10 tenants, lowest overall turnover rate in the market
(1) Avoid 40% of est. US$12M losses due to tenant turn-over
(2) Value-add USP
(3) Opt. mall utilization
Mobile signals
CCTV footage
Sales type & volume
Employment & Tourism data
Perf. other malls
Privacy / Identification
Sensor Density
Access to POS
Tenants not responsive to intelligence
BI cannot drive enough value to offset rent pressure
Big Data Canvas
3 Take Aways
3. Big Data isn't special.
1. Big Data isn't Magic.
2. Success is 70% strategy.
... you might be.
... eyes on the prize.
... and 30% luck.
Thank you.
Please keep your questions
for the Q & A
Principal Data Scientist , Droste
Mart van de Ven
m@droste.hk
The Big Data Canvas
By Droste
The Big Data Canvas
The Big Data Canvas is a framework for thinking about, embracing and acting on a Big Data Strategy. For senior executives the Canvas serves as a planning tool, for IT teams and analysts, adoption of the Canvas assures the big data implementations and operations are in service the Critical Success Factors.
