Mozilla Photos

Product Proposal
Evan Prodromou
16 July 2018

Mozilla Photos is

a photo-sharing service

with Mozilla attitude

"Photo sharing"?

People upload photos...

...which go out to friends and family...

...who can like, comment, and share

But why photos?

It's a social network...

...where the medium of expression is:

personal

striking

plentiful

Instagram: 1B users

Snapchat: 300M users

Flickr: 90M users

Google Photos: 500M users

The Market

What are users missing?

Lack of privacy

Data silos

Feed manipulation

API access

User at the center

Long-term Reliability

Mozilla's Ingredients

Privacy

Decentralization

Open standards

Transparency

Participation

Open Source

Open Content

Users first

A brand users trust

Building on Success

Firefox: 500M users

Firefox Accounts: 100M users

Rust: 8y of experience

Product architecture

Open by Design

Web standard client API +

Web standard federation +

Web standard security +

= 3rd-party Innovation

Trust drives privacy

Transparent algorithms

Fine-grained controls

User at the wheel

AI for privacy

Feed the Commons

CC Licenses

Internet Archive

OpenStreetMap

Wikimedia

Feed the Commons

Leverage Platforms

(Facebook, Twitter, Google, Flickr)

Push: photos

Pull: social graph

Business Model

Public && CC = free

Private = freemium

Membership  = unlimited files

Development roadmap

Text

2 back-end devs +

2 front-end devs +

1 designer +

1 community =

6 months to MVP

Go To Market

Text

10K invite-only

Gradual release of invite codes

Public release after 1M users

Defining Success

25% monthly active

10% daily active

0.1% paid