REPORTING SUMMARY

• Search Volume (Aug 1st)
  • PHOENIX
    • Top 5: 530
    • Pos. 6-10: 520
    • Pos. 11-20: 23,190
  • TEMPE
    • Top 5: 27,810
    • Pos. 6-10: 480
    • Pos. 11-20: 640

• Google Business Profile & Reviews
  • Tempe +59 reviews (9/week)
  • Tucson +73 reviews (17/week)
    -Just need net +5 to pass Parker & Sons for #2 share of reviews!
     
• Analytics
  • ​Direct: -2.5% Jul-Jul / +138% YTD-YTD
  • Organic: -27% Jul-Jul / +2.9% YTD-YTD
  • Referral: poisoned

Google Business Profiles

• TEMPE
  • Interactions: 660 (-26% from Jul '23)
  • 77% mobile / 23% desktop
  • 71% web / 29% maps
  • Calls: 227 (-40% from Jul '23)
  • Website clicks: 330 (+28%)
  • Branded search: 355/707 (50%)
     
• TUCSON
  • Interactions: 986 (-19% from Jul '23)
  • 76% mobile / 24% desktop
  • 89% web / 11% maps
  • Calls: 447 (-12% from Jul '23)
  • Website clicks: 441 (-29% from Jul '23)
  • Branded search: 335/1877(17.8%)

• SCOTTSDALE
  • Interactions: 85 (+143%)
  • 64% mobile / 36% desktop
  • 75% web / 25% maps
  • Calls: 9 (+200%)
  • Website clicks: 24
  • Branded search: (+1,100%)

Strategic Summary

1.

2.

• On-site Conversion
  •  Increase number of leads captured from existing site traffic

• SEO for Phoenix keywords
  • Get Phoenix search terms from Page 2 up to Page 1

Organic SEO

• Goal: Get Phoenix search terms from Page 2 up to Page 1
   
• Strategy: Re-architecture & re-write site content
   
• Tactical Next Steps:
  • Organize 2nd-page Phoenix keywords into Content Outline w/ internal linking
  • Write content for new pages
  • Publish new pages
  • Retire non-performing old pages (eliminate overlap)
     
• Next-Next steps:
  • ​​Retire non-performing Service Area pages w/ proper 301 redirects

Onsite Conversion

• Goal: Increase number of leads captured from existing site traffic
   
• Strategy: 
  • Improve design & content presentation on critical pages
  • Streamline contact process
    • Streamline Schedule Engine flow
    • Triage before Schedule Engine (?)
       
• Tactical Next Steps:
  • Identify critical pages
  • Reconceive, redesign, rewrite, republish