REPORTING SUMMARY
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Search Volume (Aug 1st)
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PHOENIX
- Top 5: 530
- Pos. 6-10: 520
- Pos. 11-20: 23,190
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TEMPE
- Top 5: 27,810
- Pos. 6-10: 480
- Pos. 11-20: 640
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PHOENIX
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Google Business Profile & Reviews
- Tempe +59 reviews (9/week)
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Tucson +73 reviews (17/week)
-Just need net +5 to pass Parker & Sons for #2 share of reviews!
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Analytics
- Direct: -2.5% Jul-Jul / +138% YTD-YTD
- Organic: -27% Jul-Jul / +2.9% YTD-YTD
- Referral: poisoned
Google Business Profiles
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TEMPE
- Interactions: 660 (-26% from Jul '23)
- 77% mobile / 23% desktop
- 71% web / 29% maps
- Calls: 227 (-40% from Jul '23)
- Website clicks: 330 (+28%)
- Branded search: 355/707 (50%)
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TUCSON
- Interactions: 986 (-19% from Jul '23)
- 76% mobile / 24% desktop
- 89% web / 11% maps
- Calls: 447 (-12% from Jul '23)
- Website clicks: 441 (-29% from Jul '23)
- Branded search: 335/1877(17.8%)
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SCOTTSDALE
- Interactions: 85 (+143%)
- 64% mobile / 36% desktop
- 75% web / 25% maps
- Calls: 9 (+200%)
- Website clicks: 24
- Branded search: (+1,100%)
Strategic Summary
1.
2.
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On-site Conversion
- Increase number of leads captured from existing site traffic
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SEO for Phoenix keywords
- Get Phoenix search terms from Page 2 up to Page 1
Organic SEO
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Goal: Get Phoenix search terms from Page 2 up to Page 1
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Strategy: Re-architecture & re-write site content
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Tactical Next Steps:
- Organize 2nd-page Phoenix keywords into Content Outline w/ internal linking
- Write content for new pages
- Publish new pages
- Retire non-performing old pages (eliminate overlap)
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Next-Next steps:
- Retire non-performing Service Area pages w/ proper 301 redirects
Onsite Conversion
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Goal: Increase number of leads captured from existing site traffic
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Strategy:
- Improve design & content presentation on critical pages
- Streamline contact process
- Streamline Schedule Engine flow
- Triage before Schedule Engine (?)
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Tactical Next Steps:
- Identify critical pages
- Reconceive, redesign, rewrite, republish
Alaskan AC Reporting July '24
By Gordon Seirup
