MY "UCP" Story - Wix's creatorZ day

The deck, titled "My UCP Story: Executive Leadership in the Age of AI," details the rapid integration of Google's Universal Commerce Protocol (UCP) into Wix's ecosystem over a single weekend to ensure merchants benefit from "future-proof commerce capabilities". The project was led by an executive who used a 4-phase workflow, leveraging AI tools like Claude for strategic insight and the Cursor editor to create an unambiguous specification and personally build a fully functional UCP bridge application. Ultimately, the presentation advocates for a new leadership mandate, arguing that executives must be hands-on "creators" who actively engineer the "first mile" of product development to maximize competitive advantage in the age of AI.

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