How Businesses Can Make It Big Using Coupon Based Marketing

Coupon marketing has become an integral part of any online business. Coupons were originally invented as a tool for marketers and buyers to attract customers to increase sales.

In today’s online market, coupons have gone through a total revamp. The modern day coupon are mostly eco-friendly, easy to use and promising! Statistics reveal that 88% of shoppers use at least one coupon in the span of three months. Coupon marketing comes in various forms, ways and interesting ways of execution. Read this blog to get a detailed guide on everything you need to know about coupon marketing for business.

Coupon marketing and discounts have the power to accelerate your business growth 10x. But this is true and possible only with the right targeting and right platforms. Before you layout your coupon marketing campaign. We have listed down a few trending platforms you can use.

Social Media

Since the advent of social media, the first thing that strikes into our minds is hosting coupons there. No doubt, statistics reveal high success rates of social media coupon marketing. Facebook ads can be a good channel to target the right audience.

E-mails

E-mailers are the best form of communication for any business. They are personal, open and direct. Statistics show that on an average 20% emails are opened every day globally across various industries. Make the most of email marketing by sending follow up or trigger emails to your database regarding offers, discounts, deals, and coupons.

SMS

SMS still gives best recalls. Imagine you getting SMS from airlines service providers saying that they have 80% off on the next flight you book. At first, you ignore this message. You get the same SMS again. Most importantly, since there is a recall, you will make it a point to visit their website. 

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By John M

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