The star's image is fictional and many 'stars' bring in fashion trends and popular phrases to their target audience.

Robyn 'Rihanna' Fenty

the making of...

When Rihanna first started she was the "new girl in the block." Nobody really knew her so her identity was not really known. She got signed on to Jay-z's record label Def Jam.Records.

"the star must be simultaneously present and absent for the consumer'

Rihanna is a perfect example of a celebrity who relates to this quote. This is because she is very involved with her fans and she has a lot of publicity around her. She is present for her consumer for example, as her fans may have a poster of her on their walls.

However, she may also be absent for the consumer but still have an impact on them. An example of this is when girls have red hair; this was arguably a trend set by Rihanna.

"The Star must be simultaneously ordinary and extraordinary for the consumer'

Rihanna is ordinary as she is caring, down-to-earth and funny. However she can be seen as extraordinary as some of the things she does can be deemed to be extreme.

Rihanna timeline