WordPress & Digitalni marketing
Content marketing
...is a marketing technique
...of creating
...and distributing valuable
...relevant
...and consistent content
...to attract and acquire a clearly defined audience
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience
Content marketing is a marketing technique of creating and distributing valuable , relevant and consistent content to attract and acquire a clearly defined audience
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience
Content marketing is all about storytelling
Five Content Marketing Examples
Infographics
Websites
Podcasts
Videos
Books
Websites
WordPress
Why Content Marketing?
Awareness.
Research.
Consideration.
Decision.
Buy.
Use content marketing to grow
Ideal workflow
Potential clients find your content
Find value in it
By the time they contact you
They’re already convinced they want to work with you...
ROI for CM can be phenomenal!
... if executed correctly
SEO efforts should be focused on content marketing.
How Do I Get Started?
The easiest way is to start blogging
It will likely be hard at first
The more you do it,
the better you’ll get at it
Why start blogging?
Happy office girl sitting at desk working on computer typing on keyboard smiling
Three people sitting in computer room typing and smiling
Dream job
Looking for a job?
Remote Content Editor
Remote Blogger
Content Editor/Blogger
Digital Content Specialist
WordPress Support Genie
WordPress Project Manager
Part Time Remote Content Editor
Copywriting
Content Editor – Polish Speaking
Content Editor – Norwegian Language
Website Management
Theme Customization
User Experience Designer
Creative Designer
Google Analytics Setup
Do some Excel Work
Content Writer
Content Strategist
Translation German to English
Traduction d'articles d'un site web de voyage
Est. Fixed Budget: $2,700
Web Content Coordinator
Web Content Data Entry
Looking for a digital marketing superstar!
SEO Expert
Community Manager
Social Media Manager
Everything's a skill
Everything's a skill
Yoast SEO
Readability
SEO copywriting
Also covered
Preparation 40%
Writing 20%
Correcting 40%
What is the purpose of your piece?
What do you want to achieve?
Who are your readers?
Guard the structure of your text
Make sure your text is readable
How to improve the typography
Just write!
@managewp
Post updates
Announce big stuff
Communicate
Real-time customer support
Community building
Meh
Facebook page
Blog updates
Nothing special
MWP Users FB group
Another way to contact
Humane touch
Building community
WPSerbia
12. 11 - 10h Global WP Translation Day
7. 12 - 18h, Startit Centar, #WPBgd
Beograd, Novi Sad, Niš i Zrenjanin
Milan Ivanovic
@lanche86
Web developer @GoDaddy & @ManageWP
KSON2016
By Milan Ivanović
KSON2016
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