Todorovs Theory draws upon the stages in which a narrative goes through.
Andrew Goodwin
Goodwin distinguishes between three different types of narrative, illustration, amplification and disjuncture
Genre
Tom Ryall
Provides 'supervision' over the production of the text.
John Fiske
'Attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audience'
