Communicating numbers

maartenlambrechts.com

Do's and dont's

Inform EU Conference

15 November 2023

Maarten

Lambrechts

Disclaimer

Text vs chart vs table

Text for explanations

 

Charts for patterns in the data

 

Tables for looking up values

Chart design

Avoid 3D

 

1 chart, 1 message

 

Horizontal bars for horizontal labels

 

Appropriate chart types have a clearer message

Layout

Align visualizations in your publication

 

Don't use borders

 

Offer enough resolution

Structure

Overview with key numbers

 

Zoom for interesting patterns

 

Examples and details on demand

Make it relatable

Translate to relatable numbers

 

Show geography

 

Use pictures

 

Put in people

 

Give fun details

Color

Ensure enough contrast

 

Go beyond the defaults

 

Make it colour blind safe

Formatting

Round numbers

 

Simplify urls

Table design

Align numbers right

 

Align text left

 

Remove borders or make them subtle

Resources

Text vs chart vs table

Chart design

Layout

Structure

Make it relatable

Colour

Formatting

Make it easy for your audience

Assignment

Pick a target audience and a fitting publication format, summarise the Cohesion Policy numbers for the target audience

Submissions should

  • have 1 clear message
  • have at least 1 data visualisation
  • relate to the target audience
  • reference at least 1 project and show how that relates to the general policy

Duration: 60 minutes. Drafts and rough sketches are ok

Submit in person or via informeu@ec.europa.eu

Thanks!

Communicating numbers: do's and dont's

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