Data Driven
Development
@francmichal
How?
Data
Achieve Product Goals
Levers ?
2mln
40%
30%
100£
Product Development
-
Brilliant Idea
-
Implementation
-
Marketing
-
Profit
Simple!
But there is a catch
How to recognize Brilliant Ideas
It always comes down to Decisions
http://i.dailymail.co.uk/i/gif/glassbrain.gif
Decisions
http://www.nualahume.co.uk/how-the-brain-works/
Evolving Neural
Network
-
Experience
-
Knowledge
We need help
DATA
Collective
Inteligence
luck
Decision =
best
worst
ok
+ experience
+ knowledge
Decision =
luck
best
worst
ok
+ experience
+ knowledge
Decision =
luck
+ x
+ x
+ x
best
worst
ok
+ experience
+ knowledge
Decision =
luck
+ x
+ x
+ x
data
data
data
best
worst
ok
Good Decision
Great Decision =
best
worst
ok
(Good Decision)
* team
Collective Inteligence
How?
Data Driven Development
We collect a lot of Data
DATA
-
actions
-
shares
-
clicks
-
A/B Tests
Data Collection
External Tools
Data
Data
Data
Abstraction
Common language
Complexity
-
Simplicity
-
Understanding
Data
Data
Data
Abstraction
Lever
Examples
Virality
-
number of shares
-
share conversion
-
share exposure
User Engagement
-
time spent
-
user activity
-
number of shares
-
number of likes
-
number of comments
Good Abstraction
-
easy to understand
-
close to the core of the business
-
based on mission and goal
Mission
Our mission is to ensure no great cause goes unfunded"
Mission
Leads to
Goal
-
Increase Number of donations
-
Increase Number of givers
-
build awarness and community
Goal
Crowdfunding Levers
-
acquisition
-
conversion
-
activation
-
page value
Levers are the basis of our strategy
Example
2mln
40%
30%
100£
40%
30%
100£
2.5mln
2.1mln
45%
33%
Goal
Lever Manipulation
Building
Strategy
Brainstorm
-
competition
-
user feedback
-
trends
-
crazy ideas
Feature1
Feature2
Prioritising
Feature3
Feature4
Feature5
Implement
Measure
Impact on Levers
A/B Test
Learn / Adapt
Do we keep the feature ?
2.1mln
40%
30%
900£
Goal
3.0mln
Different Strategy?
Different Levers?
Mission
Goal
Levers
Brainstorm
Prioritisation
Implement
Measure
Data Driven Development
Adapt
Strategy
Levers increase understanding
Team aligment
Organising team around data
Bring the team closer to goal
Reinforced
by Team Practices
-
weekly metric standup
-
sharing learnings and levers
-
public metrics
Collective Inteligence
Challenges
Data integrity is critical
Summary
-
data -> abstraction -> lever
-
data centric process
Q/A
Thank you
www.mfranc.com
@francmichal
Data Driven Development @francmichal
Data DrivenDevelopment - Brown Bag - JG
By Michal Franc
Data DrivenDevelopment - Brown Bag - JG
- 1,258
