Unfortunately, many of the traditional strategies for saving, such as advertising and marketing, would not work in the midst of a pandemic, Economides said. However, there are some changes that companies can make to reduce losses and increase turnover during pandemics. Take advantage of the reduced advertising costs, make sure you have the opportunity to close the sale and take action against the advertising. These simple strategies can lead to more sales and more traffic, which means that you are likely to continue working during a pandemic and also overcome the other side of the pandemic.