Not being clear about your ideal customer prevents you from creating a specific and personalized marketing message that makes potential customers of your products or services identify them as the ideal solution to their needs.
What do you really want?
Once you have identified your ideal client, it is important to know the true needs they have and what they want to cover with your product or service. For example, when buying a car, apparently what a customer wants is a vehicle to move around. However, the ideal Porsche customer is not the same as KIA's.
The ideal Porsche customer is really looking for exclusivity, belonging to a limited group of people who can afford a luxury car and being identified by the people around him as a member of this group. The ideal KIA customer is someone with lower purchasing power who wants an economical vehicle that generates few expenses.
Both companies sell cars, but their ideal customers and their needs are totally different, so their marketing messages will have nothing to do with it.
How is he looking for you?
Do you know how your clients look for solutions to their problems or needs? Do they ask for recommendations on social networks? Do they search on Google? Do they read blogs related to your market? In case they are using Google to search for your products or services, do you know what keywords they are using exactly? Carrying out an exhaustive study of keywords to identify the expressions most used by your potentials to find you on the Internet is a fundamental step.
When do they look for you?
It is also important that you identify what has to happen to your potential client so that they need your products or services. For example, in my particular case, my clients have usually gone through a phase where they have tried to get more clients using the Internet but have not achieved good results. That is when they need my products or services. Perhaps the first time they meet me they have not yet gone through this phase, hence the great importance of maintaining constant communication with my potential clients, so that when that moment comes, they have me in mind as a solution to their problems or needs.
By Mike Dastic
Mike Dastic - If you want to get more clients through the Internet, it is important to know the latest techniques that you can use in Social Networks, SEO, SEM, etc ... However, all this will be useless if you have not previously established the foundations of your business by answering these 6 questions : Who is your potential client? A very common mistake that companies and entrepreneurs make is to think that their product or service is for everyone, and they do not establish a very specific profile of their ideal client, the more specific the better.
