Experienced Global Marketer
As an experienced global marketer Nick Ferris is often asked for his top tips on marketing. He has given speeches around the world on best practice marketing tools, tips and techniques. There is no magic formula, but that is one thing that Nick Ferris enjoys most. The tides are always shifting and you can never sit still.
Nick Ferris’s first tip is not to be afraid of failure. No one can get everything right in marketing. It is not an exact science and if you treat it like one, you’ll never break any boundaries or move the goal posts forward. Some tests will always fail. Be proud of those failures, learn from them and keep moving forward.
Nick Ferris recounts one of his first ever marketing failures. He was head of marketing for a venture capital firm in London and one of the properties in the portfolio was a gym in Southampton. Nick was given the task of revamping the marketing and driving up subscriptions.
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By Nick Ferris - Senior Media Executive & Global Digital Marketing Director
Nick Ferris is a global marketer with over 25 years of B2B and B2C marketing experience.
