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Creative Strategist Berlin

flexible

solution focused

experienced

conceptional thinking

adobe creative suite

storytelling

pitch & sell

webdesigner

multi-lingual

verbal communication

content creator

producer

spotify artist

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Oliver Edwards

Creative Concepts, Sales Development

BERLIN║GERMANY

May 2019 - Feb. 2020

Time Change Event Agency

Founder Schabermarkt Berlin

BERLIN║GERMANY

since Sep. 2019

The first alternative Christmas Market at Bergmannkiez

Creative Conceptioner

BERLIN║GERMANY

Aug. 2016 - Mar. 2019

Conference & Touring C&T

Product & Marketing Manager

BERLIN║GERMANY

Aug. 2013 - Dec. 2016

TUI Group & Danielzik Hotels and Apartments

English:

German:

Spanish:

Italian:

French:

*For detailed information take a look at my attached CV

I am contacting you regarding the position of Creative Strategist for your team in Berlin.

As a passionate artist and user on Spotify, I have always been extremly fascinated by how you have globally changed the way people consume music and the story behind it. Due to my genuine interest in the industry and the mechanisms involved,
Spotify is the ideal place to put my skills into practice.

I can offer years of experience as "Conceptioner" for events and marketing. As the founder and director of two music festivals, I am used to working cross-functionally and coordinating teams and departments. My time as Lead Agent taught me how to
manage a team. I have a talent for communication and presentations.
My creativity and inspiration comes from my love for music.

On the following pages I would like to present my work, the strategic challenges
that occurred and my solutions for them.

Project "Phio"

Project "Oliver Edwards"

Founder & Director Snowland Festival

LIVIGNO║ITALY

2014 - 2019

10.000+ visitors in four events - over 100 artists & ten venues.

Creation of original concept, digital marketing strategy, sponsor, artist- & logistical management

MY INVOLVEMENT

Conception:

Creativity:

Marketing:

Community:

Stakeholder:

STRATEGIC CHALLENGE

i

SOLUTION

Our potential visitors could be a mixture of locals and tourists with very diverse attributes. Therefore, we would need to direct our marketing campaign to various target groups. Due to the location of Livigno (2800 m) and the limited accessibility, the choice of artists, performers and musical style was highly dependant on what potential visitors we would be able to attract.

I decided to use segmentation to drive action and increase sales through a specific marketing strategy per segment. Through A/B Testing on every segment I received the necessary insights to understand which segments were most responsive. Based on this information we created our ICP.

The next step was an analysis of the musical interests of our potential visitors. Based on this we were able to define the musical focus of the festival. This lead to a strategic marketing and event concept that generated 1500 visitors, 500 more than we had expected for the first event.

Founder Schabernack & Freudentanz

PRENZLAU║GERMANY

2019

Three-day non-profit music festival, limited to 100 guests.

Creation of the festival concept, marketing, logistical management, graphic design and creation of the website, team lead ​

STRATEGIC CHALLENGE

i

SOLUTION

As we are a non-profit festival, our ten-member team consists of volunteers with various work schedules and availabilitie. My challenge, as director, was to coordinate and facilitate
the communication between the teams, monitor the work progress and enable cross-functionality within a fairly inexperienced team.

The first step was the implementation of a project management system (Asana). This facilitated the coordination of the work between the teams and gave me the chance to monitor the progress.

This project also required intensive personal face-to-face communication between the teams. To make this possible, I organised inspiring team events and workshops throughout various weekends before the event. These included "sharing sessions" with all stakeholders, "experience sessions" at the venue and "work sessions" where the teams found a platform for exchange.  
 

MY INVOLVEMENT

Conception:

Creativity:

Marketing:

Community:

Stakeholder:

Founder & Director Schabermarkt Berlin

BERLIN║GERMANY

2019

First alternative Christmas Market in the Bergmannkiez.

Concept creation, stakeholder management, digital marketing, logistical management, F&B concept, vendor acquisition, creation of the website & cultural program

STRATEGIC CHALLENGE

i

SOLUTION

The idea for this seven-day market was born at the end of September 2019, leaving us only two months to find third-party vendors and stakeholders to collaborate with. There was also very little time for content production.

Deadlines, deadlines, DEADLINES! I strictly prioritised
specific tasks within the cross-funcional team and added personal involvement in every department. To have full control over the process, I decided to insource specific tasks, such as the construction of the market stands and the F&B concept.

To save time on content production, we included the stakeholders (workshop leaders, vendors, DJs, etc.) in the creation process, by offering them a platform to market their products in exchange for visual content.

MY INVOLVEMENT

Conception:

Creativity:

Marketing:

Community:

Stakeholder:

"Face of Berlin" - WebSummit Application

BERLIN║GERMANY

2019

Pitch for the WebSummit - the World's leading tech event - in cooperation with Visit Berlin.

Acting role as "Face of Berlin", presenting some highlights of the city and the many possiblities it offers

Social Media Manager for 20+ Pages

SOCIAL MEDIA ADMIN

For more than ten years I have been running successful social media campaigns for various companies and projects.

Success: 90K followers for Snowland Festival with very small budget.

I hope you have enjoyed what you have seen. Now we know each other a little better, I would love to get the opportunity to meet you in person to talk about music, data, concepts and more. I am looking forward to hearing from you.

PS: If you think I would suit another position within the Spotify family, please feel
free to pass this application on to the person responsible.