attracting the audience...

• Each advertisement includes an image of t e presenter with a puppy as well as the title of the documentary, 'Man's Best Friend'. This would attract the target audience because is clearly represents what the documentary is going to be about, dogs, and our audience includes people who are interest in this subject of animals and pets. Therefore, when people see the adverts they will be interested instantly if they are the target audience because the imagery and text used make it simple to interpret the program being advertised as a documentary that looks into the idea of dogs being 'Man's Best Friend'.
  

• The colour scheme used is quite bright and clean. This represents the mood of the documentary being happy and family friendly. As part of our target audience is families, this appearance of the adverts is very appropriate. Also, the fact that the documentary is advertised as being on at 7:30 on BBC Two further supports this point because it is showing before watershed on a trusted family television channel.
  

• By allowing the audience to find the program on the social networking sites facebook and twitter means they can find out more about the documentary. Therefore, if they are unsure about whether this documentary is for them then they can look it up in more detail and even ask the creators questions.
• The use of quotes from reputable sources, for example, "BRILLAINT." - The Guardian, makes the target audience trust that the documentary is worth watching.