JBarrows

How are we doing?

Since soft launch...

• 40,000 unique visits
• 2,000 net new email subscribers
• 650+ net new twitter followers
• 750+ free portal members
• 40+ premium portal members
• 27 multi-user group licenses
• 370+ active group members

Other Key Stats

• 31% (240) of free members have logged in more than once
• 28% (215) of free members have logged in three+ times
• 17% (133) of free members who have logged in three+ times have logged in in the last month

• 50% (21) of premium members upgraded from free

• Weekly Tips driving 300-500 people/week to the site

Emerging Challenges?

• Improving the free membership experience + driving engagement
• Adding incentive & urgency for upgrades to drive free-to-premium conversions