Website Analysis

Navigation

Colour Schemes

Throughout the website she has used a colour palette consisting of the pale blue and gold colour. This colour scheme compliments the images in every section.

Elliegoulding.com

The name of Ellie Goulding’s most recent album is in huge, bold writing and if the first thing you see when entering the website

Here are all of the links to all of Ellie Goulding’s social media accounts.

Here is a large picture of Ellie Goulding which is the picture on the cover of her album.

Here are all of the links to other pages on the website.

Here you have the links to all external websites and applications which either promote her clothing or her songs/albums etc.

 When you click on the news section of Ellie Goulding’s website the page is covered in images with links to each image to every different piece of news about Ellie Goulding. For example after clicking on the artwork image this is what comes up:

Here you have a page which shows all news about Ellie Goulding, this includes about her awards as well as her own news.

News Page

As you can see that on the different sections of her website that the links are all still there.

Live Page

After clicking on the live section of Ellie Goulding’s website there is a list of all tour dates written in a bold colour and in capital letters to make sure it stands out from the background.

On every section of Ellie Goulding’s website there are links to all of her social media accounts.

Here you have a hyperlink which allows you, the customer (user) to buy tickets to her shows by clicking on the link which is appropriate to you, depending on your location etc.

Gallery Page

Here you have many images of Ellie Goulding.

Video Page

The first thing you see when you click onto the video section of the website is Ellie Goulding’s latest video. Underneath the latest video there are Ellie Goulding’s other videos in chronological order.

Music Page

The music page of the website is filled with all of the different covers of albums and singles Ellie Goulding has released in order of release. For example Ellie Goulding’s latest album is the newest image on the music page. When you click on one of the images of the single or album a new page comes up with details about the single or album.

Music Store

When you click the music store in the sections mentioned on top of the page, a new web page opens up where you can buy the music.

Here there is information on the shipping information for buying merchandise.

Here you can create an account for the shop and add/remove items from your shopping basket and change the location of the online shop (to change prices).

When you scroll down on the website you'll see a lot more of the merch including Journals, keyrings, jumpers, mugs, hats, leggings and more.

At the top of the page there are options for the different types of merch and for male and female.

Merch Store

When you click on the sign up option on Ellie Goulding’s website this is what appears. The website gives you many different ways of being able to sign up for example, Facebook, Twitter or Email.

Sign up