Digipak Analysis
Drake - Take Care
Take Care is the second studio album by Canadian rapper Drake. It was released on November 15, 2011, by Young Money Entertainment, Cash Money Records and Republic Records.
The album was promoted with eight singles. A few songs featured famous artists like Rihanna, Lil Wayne, Rick Ross, The weeknd and Nicki Minaj.
The Front
Many artists include their name on the front cover of their album. Since Drake is a rather popular artist around the world, it is not necessary for him to include his name on the album since everyone knows who he is already.
When it comes to the colour scheme, the colours shown are black, gold and bronze. The combination of these three colours signify a classical period of time. For example, the gold candle stand as well as the old painting some how relates to his music. He might be addressing his target audience by showing them that his music has no time, his music will never be old.
A medium close up of Drake is shown sitting down and looking into the gold cup he is holding. His facial expressions show that he is thinking about something, he could be sad, his personality could be caring thus resulting in the title ‘Take Care’.
When it comes to the typography, the two words ‘Take Care’ stand out most of all on the album cover. The font represents Drake as a part of the Rnb/Rap world. Since the font is also italic, it symbolises classic as well as his social class which is higher class.
Because of Drake’s album, we are easily able to identify that his target audience is teenagers as well as young adults. This is because, the colour scheme, the italic writing and drake’s style signify that his music is for different ages. Many people can relate to his songs and people from different life stages listen to his specific genre of music.
When it comes to mise en scene, Drake's outfit is of black colour, with lots of heavy gold chains. His outfit signifies his social class, which is high class in this case.
The CD shows simplicity exactly like the front cover of the album. The CD does not contain any image and is entirely of one colour; Black. His name is shown on the CD which shows that he still needs to advertise his name to his fans even though it wasn’t necessary to do so on the album cover.
Inside the Digipak
The image of Drake shown smoking a cigar inside the Digipack signifies his wealth. It also goes against his album title ‘Take Care’ since he isn’t taking care of himself at all by smoking a Cigar.
Drake is also looking away from the camera which shows his personality, he focused more on himself compared to anything else around him.
The close up of Drake shows the target audience more of who he is as a person. The close up brings the audience closer to Drake. Also, since the setting around him shows that the picture could have been taken at his house, it forms a closer relationship between Drake and his fans.
The back cover of the album is very plain and simpler which is similar to the CD inside the digipak.
The backside of the album includes the track list along with the producers’ names, executive producers’ names as well as the music companies.
The font of the track list is simple sans serif, this makes the track list easier to identify, also the colour used is similar to the colour used on the two words ‘Take Care’. The album title is shown in the side panels, along with Drake’s name.
The Back
The back cover also has the barcode written in the end as well as the production company's name.
Digipak Analysis
By ramsha
