Create a

k.i.c.k a.s.s.

for Your Data

Color Scheme

By: Ricardo Zea

February 11, 2016

https://coolors.co/app/ed2024-1a1423-136f63-e0ca3c-3e2f5b

@ricardozea

Create a Kick-Ass Color Scheme for Your Data

Tints and Shades

@ricardozea

Create a Kick-Ass Color Scheme for Your Data

Men and Women

1. Meaning of colors

3. Tools

2. Select your first color

@ricardozea

Create a Kick-Ass Color Scheme for Your Data

RED

• Power
• Love/Sex
• Violence
• Agression

GREEN

• Nature
• Generosity
• Envy
• Inexperience

BLUE

• Trust
• Technology
• Depression
• Loneliness

YELLOW

• Happiness
• Hope
• Dishonesty
• Jealousy

@ricardozea

Create a Kick-Ass Color Scheme for Your Data

1. Meaning of colors

PURPLE

• Royalty
• Wisdom
• Depression
• Frustration

ORANGE

• Energy
• Enthusiasm
• Low Class
• Lack of Seriousness

BROWN

• Earth
• Seriousness
• Cheapness
• Stinginess

GRAY

• Safety
• Intelligence
• Melancholy
• Old Age

@ricardozea

Create a Kick-Ass Color Scheme for Your Data

1. Meaning of colors

3. Tools

2. Select your first color

@ricardozea

Create a Kick-Ass Color Scheme for Your Data

1. Meaning of colors

@ricardozea

Create a Kick-Ass Color Scheme for Your Data

2. Select your first color

Intent

You need to have

@ricardozea

Create a Kick-Ass Color Scheme for Your Data

2. Choosing your starting color

• Find an image that relates to your data
   
• Find a concept within a color
   
• Brand guidelines manual
   
• Steal and scale
   
• Sleep on it

Create a

for Your Data

Color Scheme

By: Ricardo Zea

@ricardozea

k.i.c.k a.s.s.