Introduction to advertising design

What is it?

promotion of a company, product or service

Company: P&G http://bit.ly/1dpaLj4

Product: Beats http://bit.ly/1xczXpN 

Service: All State http://bit.ly/1hPGvAw

What is it?

USE Image & Copy to communicate to your audience.

Copy is important in advertising. Very important. Get used to copywriting.

Development Process

  • Define the market
  • Assess the competition
  • Determine the target audience
  • Set goals and budget
  • Determine the media language 
  • Create the message

Define the market

  • What market does your product and service fall into?
  • There may be "several" categories
  • You need to be specific to the product, not the brand
  • Example: Nike Basketball sneakers. What market would these fall into?

ASSESS THE COMPETITON

  • Who are your competitors?
  • How are they advertising?
  • How does your product differ from them?
  • What are they doing right?
  • What are they doing wrong?

SET GOALS AND BUDGET

  • Usually work with client to determine the goals and budget
  • What is a measurement of success?
  • Increased sales, more awareness about the company, product?
  • Budget will be set by the client but needs to be kept in mind as your brainstorming

DETERMINE THE TARGET AUDIENCE

  • Who are you advertising to?
  • How will that effect the strategy and design?
  • Gather as much information about your target audience
  • Develop personas

DETERMINE THE MEDIA LANGUAGE

  • Print
  • TV
  • Radio
  • Environmental
  • Web/Interactive
  • Social

Ready, set, go! 

Start designing

The Campaign

How it used to be

The Campaign

How it is now

The Campaign

Consistency is key

The Campaign

job structure

Who does what?

Inro to advertsing

By shadow4611

Inro to advertsing

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