VIRAL MEDIA

Viral Content

"A viral reaction to an image/video/blog post can occur, but the content cannot be viral through its very nature"

Research by Berger and Milkman

Positive content is more viral than negative content
The key to social sharing is the level of emotion of the viewer/reader
Positive content that inspires surprise, amusement and awe is shared more.
Content that inspires sadness is less viral
People share content in the hope that it will raise their social standing, generate reciprocity (i.e. to get something tangible or not in return) and simply to help others

7 PERSONALITY TRIGGERS OF FASCINATION

You need to fully understand your business/brand before you can apply the triggers of persuasion effectively.

Understand your audience. Determine where they hang out, how old they are, create a persona for them (as seen in previous slides)
Determine what message you want to say and the best medium to communicate it on
Determine which triggers of fasciation you want to hit upon
Make your content

If the content makes the user look good, or is emotionally engaged, they will most likely share

By shadow4611