- Prepare thoroughly
- Speak factually, coherently, distinctly and not too quickly
- Intersperse your speaking with appropriate pauses to allow your audience to absorb the information
- Be as articulate as possible
- Argue convincingly, objectively and fairly
- Maintain eye contact
- Don’t speak for longer than your audience’s attention span allows
Bad Presentations Can Kill Good Ideas!
A good presentation
- Should be well organized
- Engages the audience
- Is professional
- Don't overload your slides
- Don't read from your slides. They should be a visual representation of what your talking about
- Nothing- not even your slides, should upstage you and the discussion between you and the client
- Provide an easy to follow story line
- Practice your presentation
- Recap creative brief
- Present solution
- Discuss how solution works to solve their design problem
- Outline key points and advantages
- If using a presentation tool, make sure slides look professional and have a consistent look
- Don't read from slides!
- Don't overload with text
- Walk away from the computer
- Don't use built in slide transitions
- Remember: it should be there as a guide, not as your entire presentation!
- Maintain your status as an expert
- Use an optimistic approach
- EDUCATE YOUR CLIENTS
- Have a convincing presentation
- Discuss the benefits
- Have confidence in the solution
- Try not to be nervous
REMEMBER, YOU ARE THE EXPERT AND THAT'S WHY THEY HIRED YOU!
TYPES AND HOW TO DEAL WITH THEM
Communication is mostly one-sided and unhelpful during project development. “I’m not really sure what we’re looking for.”
- Patience is the key.
- Expecting the last-minute requests for revisions.
- Keep your original layered design intact so that you can easily refine and change it later (not that you wouldn’t, but it does happen).
Client will devalue your creative contributions. “It’s not like it takes much effort on your part.”
- Confidence is key. The under-valuer will recognize this confidence.
- Don’t back down or concede a point to the client when discussing your role in the project.
Standing firm will establish the professional and respectful tone you deserve.
Client is never fully satisfied with the work. “I’m really not sure about this element here. It just doesn’t pop!”
- Patience is important
Try to detach yourself from the project as much as possible, so that the constant nit-pickery does not affect you personally.