Analysis of previous student videos
After looking at many music videos from previous years, I noticed the features for the high achieving videos and identified the difference between those and the slightly lower achieving music videos. From all of the music videos, I chose one that I thought was the best and would evaluate
Music Video 21: 2013
AlunaGeorge - Bad Idea
Intended Audience
The audience for this song and music video would be males and females that are aged from 16 to 24. The students are between this age and emphasized that this it their target audience more, through the clothes, locations and the use of males and females in the video.
Genre
The band, AlunsGeorge, produces English electronic songs, which is their main genre. Their music can also be categorized as being UK garage, R&B and trip pop; which is a mixture of R&B, dub step and house. Since there is no generic elements to these genre's together, and the song has no video, this may have allowed creativity when thinking of video ideas, Also they could have filmed what their understanding of the genre was.
Narrative/structure
The story in the music video i
Narrative/structure
The media language in this music video is varied and done well. There are many shot types and angles throughout the music video and the camera was never static. Also, the the editing where the white moving lines were added, adds to the electronic genre.
Media Language
The story in the music video, is about a girl who is fed up with her boyfriend and wants to break up with him. This illustrates the song as this is what the some is about. This music video structure is illustration as it tells the story of the lyrics directly.
Representation
The representation of the main artist is different to how women are usually represented in music videos. She is shown as the leader and the strong one while she has the final say in their relationship. But this is expected as she is the artists so she has to look directly at the camera (like Beyonce does) so it shows her leadership and that she is not passive.
This music video got full marks 40/40
as I expected, because it may not look professional or of the best standard, but it includes the conventions of a music video.
deck
By teequadri
