Identity/Expression/Movement

A Growth Framework

Created for Be In Health / by  @SongbirdAgency


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Hello Team!

We started out our relationship with a hand crafted Welcome Letter, a way for us to say hello, explain how we work, and setup our initial workshops with you.

Now that we've come this far, let's pause, review our status, and discuss the next steps.



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Welcome Letter

View below or open the orginal: http://goo.gl/cNf9Zh

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Review of Deliverables

The deliverables we have worked on so far are below.

This presentation has links to documents and smart guides we have, or are using. Feel free to use it as a handy communication tool with team members.
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Onsite Discovery and Identity Workshops

We spent aproximately three days on site, getting to know you, your team, your operation, your mission, and your goals. Some of the major things we covered, are:

  • Raw [the core reason you exist]
  • Comparative [learn from others]
  • Community [exactly who are you serving]
  • Value proposition development [why other's care about you]]
  • Target product definition [what product(s) do or should you offer]


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Business Model Design

At the end of our onsite time, and starting the next week, we took a deep dive into the process of identifying and solidifying our core business model. This is an imperative step to value proposition, technology decision, and marketing platform. Below are the items we delivered.

  • The Internet Business Model Network Effect and Platform
  • The Startup Canvas Guide
  • Startup Canvas
  • Customer Persona Canvas*
  • Value Proposition Canvas*
  • Culture Canvas*
* - Items are still in process


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Full Transparency Access

At Songbird, we believe in giving you direct access to the materials, elements, methodologies, and tools we use every day, and have used in this engagement. Anytime, you can just visit the following URL and have direct access to your Shared Folder: http://goo.gl/0i6VzK

This online presentation is also available anytime by going to http://goo.gl/b81NmD


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Internet Business Model Smart Guide

Here is the full Network Effect and Platform Smart Guide for your team, available online and on your available for viewing from your iPad or smart  mobile device in our Online Reader App, found here: accel.io/g_id/545?refCode=u7186.

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Team Folio Smart Guide & Templates

Here is the full Value Proposition Development Smart Guide for your team, available online and on your available for viewing from your iPad or smart  mobile device in our Online Reader App: accel.io/g_id/366?refCode=u7186.

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Lean Smart Guide, Templates & Videos

Here is the full Lean Business Smart Guide for your team, available online and on your available for viewing from your iPad or smart  mobile device in our Online Reader App, found here: accel.io/g_id/132?refCode=u7186.

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The BIH Growth Plan

The Growth Plan is the living, breathing strategy and tactic smart guide for your team. It is for you to contribute to, update, and execute. It is also a framework for how we help build your business platform.

The full, editable version is available online by visiting http://goo.gl/hBoJ2V.



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What Is Left to Complete?

To complete the necessary canvas tasks (#3-#5).

To complete the process and tools sections of the Growth Plan

To review and agree to the following proposal


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Up Next...

Proposal: Expression (Platform + Smart Sites) 


Our proposal is pretty unique, as in we actually provide you a live, working example of a Smart Site to show you, not tell you, what we are building. This is a visual format, versus a long-form, contract style agreement with thousands of words explaining what we intend to build together. 

You will be able to explore all of the features and services to be provided as if you were on a website. Once you open it, you can return back to this presentation by clicking the link at the bottom of the proposal. 


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Smart Site Features Proposal

You can view the Smart Site Features Proposal anytime in a full browser window and on your mobile device by clicking the below button or going directly to the link at goo.gl/J5imST. 

This proposal is a living example of the type of site we will provide you, not the actual site.  Enjoy the richness of information and feel free to leave feedback.


Take Me There  
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Smart Site Pricing

The below pricing reflects an all inclusive price to build , deploy and launch your network of Smart Sites  into a more holistic, connected, and happy customer journey for your users.

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movement proposal

These Songbird services are built for growth and based on sound marketing principles. We call it Movement . To be able to help you meet the revenue, user, newsletter, and customer experience goals we have  set in the Growth Plan, we have a monthly Movement   plan that will fit your needs. Below are two options that we are presenting to Be in Health that fit within your current marketing budget, and are custom built to meet the objectives set in your Growth Plan.


Movement pricing

If you prefer, we do not have to decide which plan to start with today, and can activate this plan when we launch your new Smart Site(s).


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BRAND/LOGO proposal

Songbird will provide Be In Health a full brand design review and deliver a new logo, brand guidelines, assets for multi-use (web, mobile, print, in person) for marketing and branding. The project will kickoff with this design process. 

BRAND DESIGN PRICING

The below pricing reflects an all inclusive price to build , deploy and launch your rebrand with a new logo, color palette, mood, tone, and homepage mockup.

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Platform Links


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Be in Health / Songbird LINKS


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DESIGN WORKBOOK EXAMPLES


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DESIGN WORKBOOK EXAMPLES

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DESIGN WORKBOOK EXAMPLES


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THE END

Don't forget to comment or discuss below. 

By @SongbirdAgency / www.songbirdagency.com


Identity/Expression/Movement

By Joel Serino

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Identity/Expression/Movement

Be In Health Identity, Expression, Movement

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