Tim Bouchard PRO
Owner & CEO at Luminus, a creative digital marketing agency located in downtown Buffalo, NY.
Target Audience?
Primary Objective?
Competitors?
(and own it)
DATABASE CONTENT
CMS INTEGRATION
RAW FILE CONTENT
CODING KNOWLEDGE
PROS:
- Code Free Content
- Full Custom Design
- Custom Functionality
- Personal Support
CONS:
- Cost
- Controlled Expandability
PROS:
- Code Free Content
- Fully Expandable
- Personal Support
CONS:
- Cost
- Semi-Custom Design
- Restricted Functionality
PROS:
- Cost
- Code Free Content
- Fully Expandable
CONS:
- Template Design
- No Custom Functionality
- Generic Support
- Graphic Design
- Marketing
- Optimization
- Copywriting
- Established
- Available
- History of Success
- Testimonials
- Sizable Portfolio
- Refined Quality
- Relate to Style
- Current Trends
- Overall Experience
- Project Insight
- Business Foresight
- Collaborative Trust
- 30 % of web traffic via mobile devices
- 36% of eCommerce sales via mobile
- URL consistency improves SEO
- Improved user experience on devices
- Some areas of a website may require specific sizes.
- Large images used in small places drive up page size.
- Not every page needs to be a main navigation item.
- Pages within a section should be similar in layout.
- Too many images can make your page "heavy."
- Images compliment text. Text is search crawled.
Any Bank
PayPal Pro
PayPal
Authorize.net
Rapid SSL
COMODO
- SSL Certificate
- Dedicated IP
- Terms of Service
- Refund Policy
- Privacy Policy
- Shipping Policy
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Rankings can be "Guaranteed"
A site needs to be on 100 Search Engines
A specific web platform is "Best for SEO"
"Link Backs" will always improve Ranking
SEO is simply "Set it and forget it"
Keyword Identification
Synergy within Page Content
Page Weight (Size /Loading Time)
Optimize for the Visitor
By Tim Bouchard
Tips, tricks, and general advise for producing a winning website!
Owner & CEO at Luminus, a creative digital marketing agency located in downtown Buffalo, NY.