Tim Bouchard PRO
Owner & CEO at Luminus, a creative digital marketing agency located in downtown Buffalo, NY.
YOUR BRAND RULES!
Tim Bouchard
Partner / Executive Director
Tim Bouchard
Partner / Executive Director at Luminus
President of AAF Buffalo
University at Buffalo Alumnus 2005
BRAND
The sum of all interactions between an organization and its audience.
- Michael LaDuca, Luminus
BRAND ANATOMY
MARKET
FUNDAMENTALS
INDENTITY
MARKET
To effectively communicate to your audience you must understand who they are, where they are, and who else they are listening to.
FUNDAMENTALS
To truly connect with and build a loyal customer base you must define who you are and why they should align with you.
IDENTITY
Your identity should be a uniform representation of yourself. This includes not only your logo and how you look, but also your tone and how you sound.
BRANDING AGENCIES
LUMINUS
19 IDEAS
BLOCK CLUB
QUINLAN
WHITE BICYCLE
ASSETS
MARKET
FUNDAMENTALS
INDENTITY
WEBSITE
LOGO
BROCHURE
BIZ CARDS
AD GRAPHIC
SOCIAL POSTS
PRINT ASSETS
e.g. Biz Cards, Brochure, Sales Sheet, Ad Graphic
CONSISTENTLY USE BRAND DESIGN GUIDELINES
PAPER STOCK & TYPE
INK APPLICATION
DIE CUTTING
INSERTS
PRINT VENDORS
MINUTEMAN PRESS
KELLER BROS & MILLER
ZENGER
MOO.COM
VISTAPRINT.COM
WEBSITE
CONSISTENTLY USE BRAND DESIGN GUIDELINES
WORDPRESS, SQUARESPACE, SHOPIFY
BLOG
GOOGLE ANALYTICS
STRIPE, PAYPAL
MANAGED WORDPRESS HOSTING
WEB VENDORS
[RE]NOUN CREATIVE
HELM
STAPLE WEB DESIGN
NEWBIRD
ENGAGEMENT
SOCIAL PROFILES
EMAIL NEWSLETTER
EBOOKS
VIDEOS
LIVE STREAMS
PODCAST
SOCIAL / VIDEO VENDORS
RISE COLLABORATIVE
NICKEL CITY GRAPHICS
PROMOTIONAL PRODUCTIONS
TOO MUCH NEON
NETWORKING
PROFESSIONAL CLUBS
CHAMBERS OF COMMERCE
BE A THOUGHT LEADER
INDIVIDUAL BRAND
PRINT ASSESTS
WEBSITE/BLOG
SOCIAL ENGAGEMENT
VIDEOS/EBOOKS
NETWORKING
FINAL THOUGHT
The most important thing in marketing is to have a unified message and presentation. Each asset and engagement should follow your branded experience.
https://slides.com/timbouchard/your-brand-rules
@timbouchard
https://luminus.agency
Your Brand Rules!
By Tim Bouchard
Your Brand Rules!
High level basics on what goes into a proper brand and how to use that to develop a loyal audience.
