Tower


// Rebrand

Camber
Always the right answer.

Client Request
"Enterprise-Startup" Feel
Uniquely personified
"Have you at Hello"
Portray a leap forward from previous products

[Kam-ber]
easy to pronounce, memorable, and definitively sound.

Brand Story
Camber evokes powerful and energetic symbolism.
Additional Ideas:
This is hello.
You had me at Camber
Camber can be.
Camber can do more.
claire
Simpler, smarter sales.

Client Request
Provide sales people unprecedented to prospects
Simple in use, delicate
in process
Thoughtful in output


[klair]
Simple, elegant, effective. Your clairvoyant sales assistant.

Brand Story
Clair has the ability to perceive future events and understand information beyond this dimension.
Additional Ideas:
Effectiviley simple.
Thoughtfully simple.
Sell smarter.
Corporate clairvoyance.
Pivot
Produce. Pivot. Perfect.

Client Request
Bold entry into new industry
"Pivot business as usual" to a place of new understanding

[piv-ot]
Emphasizes a change to a newer and more advantageous position.

Brand Story
Pivot has the ability to hear what a customer and close a sale. Pivot simply shifts how you present finding in order to find true value.
Additional Ideas:
Pivot the way you present.
Don't just present, pivot.
Pivot and present.

Thatch
Many Minds. Singular Results.

Client Request
Provide sales people unprecedented to prospects
Simple in use, delicate
in process
Thoughtful in output

/THaCH/
Functional, natural

Brand Story
Clair has the ability to perceive future events and understand information beyond this dimension.
Additional Ideas:
Effectiviley simple.
Thoughtfully simple.
Sell smarter.
Corporate clairvoyance.

Copy of Hey! Heads Up
By Zachary Bedrosian
Copy of Hey! Heads Up
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