What kind of media institution (Publisher) might distribute your media product and why?

Publishing

The publisher which might publish my magazine is Bauer Media. This is due to the fact that they are the largest privately owned media company in Europe, whom reach across 19 million people every week. Not only that top selling magazines Q & Heat magazine use this media institution, in order to distribute their product. The reason for me using the same media publisher is that I feel Bauer Media can give what my magazine is looking for and will be able to sell my magazine.

As Bauer Media has worked with many different genres of music magazines they will know what sells best and what does not, thus, helping my magazine to be improved and offer what my target audience is looking for. Bauer Media have experienced magazine products since 1875, so I know by their experience in the media setting; they will be able to publish my magazine. Not only just because Bauer Media is a well known publisher, I know there are more advertisement option as well but the Bauer Media Group can give me the best start in the business/market as they have great experience in this field, which I would benefit from significantly.

Distribution

The forms of distributions I will be using is by firstly the most collective way, since my genre of music is R&B/Rap music, my potential targeted audience are most likely to go to well known shops for my magazine. Not only that this is a chance for my magazine to reach all my potential target audience. In addition big known supermarkets such as Tesco, Sainsbury, Asda and Aldi sell different genres of magazine and could distribute copies of my magazine. I can also distribute in known retail shops; such as WHSmith, HMV, Waterstone and newsagents. The reason for this is because I know that by distributing my magazines to these known supermarkets, it would make a huge difference as this is the first place majority of the people go to in the mornings and during lunch when they go to work or school, in fact even at any point in a day. This would be a great opportunity for my magazine to sell. However, I have seen now that recently well known magazines have been distributing their magazine online, for me to up my game and be able to do the same, I would have copies online as well, in order for more people to be able to see my magazine. So by putting Fawz magazine online, it would make a huge difference as nowadays younger audiences are spending more time online, including handheld devices such as phones and tablets rather than retail shops. This will help me have a wider target audience, as well as making sure it is well distributed around the UK. 

Bauer Media Group

The main reason to why I chose Bauer Media as my publisher and distributor is because I feel Bauer Media will be able to help me appeal to my target audience. This is because my target audience can relate with Bauer Media's target audience for the Kerrang! magazine they have published. The target audience I am aiming for is ages between from 18 to 24 years old, this is the similar target audience for the Kerrang! magazine, however, they specialise in a different genre of music. Nonetheless, they still are aiming towards a target audience with a similar age bracket as mine. Bauer Media Group have also published a music magazine called MOJO, however this time round, they aim towards a older aged target audience.  Another magazine Bauer Media has published is the KISS Magazine. The KISS magazine has a few things in common with my magazine such as they talk about gossip, show latest music charts and have a similar target audience, age wise. Therefore, I feel that Bauer Media would be a good  institution who might distribute my magazine. On their website there is a section about the advertiser of Bauer Media and it tells you in detail what they have worked with in order to give best service. The following shows…

“Our advertising teams have a complete 360 degree view across all of our brands.”

“Our portfolio delivers huge scale, yet individual brands have unrivalled intimate relationships with consumers, achieving high levels of loyalty, which we are able to penetrate with advertising activity.”

This tells me that Bauer Media has a huge range of experience from working with different genres of magazines. Therefore, I know they are able to get me the recognition I am looking for, giving me a full experience for what I am in for of Bauer Media. 

Magazines Bauer Media has

published and distributed