The ethical choice
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/5516538/ReactConf-Day2-0117-headshot.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/2644741/tweeter-290x290.png)
Alex Moldovan
@alexnmoldovan
Founder @ JSHeroes
Product Engineer @ CodeSandbox
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10800290/pasted-from-clipboard.png)
https://bit.ly/ethical-choice
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Ethical choices for the rest of us
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/5516538/ReactConf-Day2-0117-headshot.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/2644741/tweeter-290x290.png)
Alex Moldovan
@alexnmoldovan
Founder @ JSHeroes
Product Engineer @ CodeSandbox
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10809890/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10809894/pasted-from-clipboard.png)
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So let's talk about ethics
1. Ethics and choices
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Engineering choice
Design choice
Product choice
...
Inaction is also a choice
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/5398325/1024px-Emblem-question.svg.png)
Ethical fading
https://ethicalleadership.nd.edu/news/ethical-fading-dont-let-ethics-fade-from-view/
Don't harm users
Respect their rights
Prioritize their needs
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/4090999/sign-check-icon.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/4090999/sign-check-icon.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/4090999/sign-check-icon.png)
So let's talk about ethics
1. Ethics and choices
2. Patterns that make or break ethics
Negative impact
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10795853/Screenshot_2023-09-30_at_17.46.53.png)
https://www.deceptive.design/
Fake urgency/scarcity
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Obstruction
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Confirmshaming
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Attention grabbing and addiction
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10807568/pasted-from-clipboard.png)
Only drug dealers and software companies call their customers 'users'
Edward Tufte
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10795902/pasted-from-clipboard.png)
https://www.humanetech.com/podcast
Positive impact
Don't harm users
Respect their rights
Prioritize their needs
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/4090999/sign-check-icon.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/4090999/sign-check-icon.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/4090999/sign-check-icon.png)
Keep users informed
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10800281/pasted-from-clipboard.png)
Privacy by default
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10811273/pasted-from-clipboard.png)
STOP USING!
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10807588/pasted-from-clipboard.png)
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Minimal data collection
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10807591/pasted-from-clipboard.png)
Accessibility
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/7765155/pasted-from-clipboard.png)
https://www.microsoft.com/design/inclusive/
Prioritize and respect user needs
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10807614/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10807582/Screenshot_2023-10-04_at_23.58.09.png)
So let's talk about ethics
1. Ethics and choices
2. Patterns that make or break ethics
3. A framework for adopting ethics
#1: Empathize with users
#2: Expand your knowledge
#3: Build a culture around ethics
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10792007/pasted-from-clipboard.png)
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#4: Formalize a process
Empathy
Knowledge
Culture
Process
So let's talk about ethics
1. Ethics and choices
2. Patterns that make or break ethics
3. A framework for adopting ethics
4. References and recommendations
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10795897/pasted-from-clipboard.png)
https://ethicaldesignhandbook.com/
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https://www.ruinedby.design/
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https://www.humanetech.com/podcast
Every team has a person that cares about ethics more then the others. _
Every team has a person that cares about ethics more then the others. If you don't know who that person is, it might be you
Thank you ❤️
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/5516538/ReactConf-Day2-0117-headshot.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/2644741/tweeter-290x290.png)
Alex Moldovan
@alexnmoldovan
Founder @ JSHeroes
Product Engineer @ CodeSandbox
![](https://s3.amazonaws.com/media-p.slid.es/uploads/107234/images/10800290/pasted-from-clipboard.png)
https://bit.ly/ethical-choice
The ethical choice
By Alex Moldovan
The ethical choice
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