Chris Wu
DBS
Digital
Content, Brand and Design
Who I am
What I do
How I do
DBS
Who I am
What I do
How I do
- Designer
- Patent owner
- Developer Lead
- Content manager
- Business owner
DBS
Who I am
What I do
How I do
DesignerPatent ownerDeveloper LeadContent manager-
Business owner
- Implementer
DBS
Who I am
What I do
How I do
Implementer
Practical, reliable, efficient.
Turns ideas into actions and organizes
to respond to new work that needs to be done.
DBS
Who I am
What I do
How I do
Package Design, R&D
CIS for conference
UI/UX Design
Designer
Developer
Content
Manager
Business
Owner
Programming
Project analysis
Project manager
Content strategy
Project analysis
Vision planning
Budget plan
Revenue plan
CTR
Page view
Social media presence
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DBS
Who I am
What I do
How I do
Key Works
Product Design
E-commerce
Digital Assets
Accident Management
Digital Communication
DBS
Who I am
What I do
How I do
Key Works
Product Design
E-commerce
Digital Assets
Accident Management
Digital Communication
- Be curious
- Embrace failure
- Provide (Innovative) Solution
DBS
Who I am
What I do
How I do
Key Works
Product Design
E-commerce
Digital Assets
Accident Management
Digital Communication
- Setup Goal and tracking
- Work closely with Sales & Editorial Team
- Understand User & Stakeholder
DBS
Who I am
What I do
How I do
Key Works
Product Design
E-commerce
Digital Assets
Accident Management
Digital Communication
- Curate media properly
- Make media sustainable
- Beware of privacy
DBS
Who I am
What I do
How I do
Key Works
Product Design
E-commerce
Accident Management
Digital Communication
Digital Assets
- Transform content into Digital form
- Provide suitable UI/UX
- Response to user
DBS
Who I am
What I do
How I do
Key Works
Product Design
E-commerce
Accident Management
Digital Communication
Digital Assets
- Find root cause in acceptable time
- Decide a solution regarding cost & scope
- Be flexible
- Plan B
DBS
Who I am
What I do
How I do
Key Works
Product Design
E-commerce
Accident Management
Digital Communication
Digital Assets
DBS
DBS
Digital
Content, Brand and Design
Digital Brand
/ Category /
/ Tool /
/ Goal /
/ Measure /
Public Relationship
DBS
Digital
Content, Brand and Design
Digital Brand
/ Category /
/ Tool /
/ Goal /
/ Measure /
Public Relationship
DBS
Digital
Content, Brand and Design
Digital Brand
Public Relationship
A strategic communication process that builds...
Beneficial
Relationships
Organization
Publics
It's about Reputation: "The result of what you say, what you do and what others says about you."
- 2011, PRSA, USA
- CIPR, UK
Social Capital Word of mouth Influence Relationships Reputation
DBS
Public Relationship
Social Capital Word of mouth Influence Relationships Reputation
/ AAAS, NewsPicks, OkinawaTimes, Yahoo
/ GMap reviews, Social media, Alumni
/ Research, Education, Innovation [SP]
/ OPG, Cabinet, OIST Foundation, BOC, BOG, Jornalist
/ Journal, Nature, External Peer Review, Aliance
- Green & Mackeon,
2018 Dublin Conversation
DBS
Public Relationship
Social Capital Word of mouth Influence Relationships Reputation
/ AAAS, NewsPicks, OkinawaTimes, Yahoo
/ GMap reviews, Social media, Alumni
/ Research, Education, Innovation [SP]
/ OPG, Cabinet, OIST Foundation, BOG, Journalist, OISTer
/ Publication, Nature, External Peer Review, Alliance
DBS
Digital
Content, Brand and Design
Digital Brand
/ Category /
/ Material /
/ Goal /
/ Measure /
Public Relationship
DBS
Digital
Content, Brand and Design
Digital Content & Brand
/ Category /
/ Material /
/ Goal /
/ Measure /
DBS
Digital Content,
Brand and Design
Digital Content & Brand
2020
2021
DBS
Digital Content,
Brand and Design
Digital Content & Brand
2020
2021
Tooling
- Build digital assets
- Build production env
- Improve digital presence
- More measurable insight
- Create annual key marketing content
If PR is our body, Content is the blood
Reputation
- Enhance content of Innovation
- Build content team
- Experimental media
Digital Content,
Brand and Design
2020
2021
Tooling
- Build digital assets
- Build production env
- Improve digital presence
- More measurable insight
- Create annual key marketing content
If PR is our body, Content is the blood
Reputation
- Enhance content of Innovation
- Build content team
- Experimental media
DBS
Digital Content & Brand
Digital Content,
Brand and Design
2020
2021
Tooling
- Build digital assets
- Build production env
- Improve digital presence
- More measurable insight
- Create annual key marketing content
If PR is our body, Content is the blood
Reputation
- Enhance content of Innovation
- Build content team
- Experimental media
DBS
Digital Content & Brand
Digital Content,
Brand and Design
2020
2021
Tooling
- Build digital assets
- Build production env
- Improve digital presence
- More measurable insight
- Create annual key marketing content
If PR is our body, Content is the blood
Reputation
- Enhance content of Innovation
- Build content team
- Experimental media
DBS
Digital Content & Brand
DBS
Digital Content,
Brand and Design
2020
2021
Tooling
- Build digital assets
- Build production env
- Improve digital presence
- More measurable insight
- Create annual key marketing content
If PR is our body, Content is the blood
Reputation
- Enhance Innovative work and researches
- Build content team
- Experimental media
- Design system for new Groups site
Management
Support
Assets
Driving schedule
Outsourcing
Delegate
Content team
Build workflow
Prioritize
Better curation
Make it Reusable
Gain traffic
Digital Content & Brand
DBS
Digital Content,
Brand and Design
2020
2021
Tooling
- Build digital assets
- Build production env
- Improve digital presence
- More measurable insight
- Create annual key marketing content
If PR is our body, Content is the blood
Reputation
- Enhance content of Innovation
- Build content team
- Experimental media
- Design system for new Groups site
Management
Support
Assets
Driving schedule
Outsourcing
Delegate
Content team
Build workflow
Prioritize
Better curation
Make it Reusable
Gain traffic
Digital Content & Brand
DBS
Contract Developer
2013
2016
6-member
Team Leader
Lead
Developer
2014
Trust
DBS
Contract Developer
2013
2016
6-member
Team Leader
Lead
Developer
2014
Trust
DBS
Contract Developer
2013
2016
6-member
Team Leader
Lead
Developer
2014
Trust
- Prove my expertise
- Keep learning
- Delegate tasks
- Quality assurance
- Build workflow
- Run agile
- Manage project
- Provide insight
- Reward members
DBS
Contract Developer
2013
2016
6-member
Team Leader
Lead
Developer
2014
Trust
- Prove my expertise
- Keep learning
- Delegate tasks
- Quality assurance
- Build workflow
- Run agile
- Manage project
- Provide insight
- Reward members
DBS
DBS
DBS
*[Sample] Project Task Break-down
- Keep being professional
- Build workflow
- Earn trust
- Delegate
Bikini.com
- Work close with the client
- Provide insight
- Think ahead
- Contract-to-hire conversion
DBS
DBS
MRT Express
DBS
MRT Express
DBS
MRT Express
DBS
Website redesign
Establish foundation
TA & Stack holders
Digital presence
Appropriate Design
DBS
Website redesign
Establish foundation
TA & Stack holders
Digital presence
Appropriate Design
DBS
Website redesign
Establish foundation
TA & Stack holders
Digital presence
Appropriate Design
User behavior
Understand resource
Content & assets
Potential vendors
Schedule & milestone
DBS
Website redesign
Establish foundation
TA & Stack holders
Digital presence
Appropriate Design
Define Target Audience
Select design method
R&D
Specifications
DBS
Website redesign
Establish foundation
TA & Stack holders
Digital presence
Appropriate Design
Define conversion goals
Meta matrix
Social Network friendly
Shareable
SEO
DBS
Website redesign
Establish foundation
TA & Stack holders
Digital presence
Appropriate Design
Accessibility
Become role model
Design system
DBS
Digital Content, Brand & Design
By Chris Wu
