FOA

By Emilie Evans 13A

Lecture 14: The Power of Advertisements

Professor Emilie Evans

Chapter 3: Marketing

Adverts?

"Badvertising"

"Who will inherit your greatest wealth?" advertisement campaign:

Kidney Donation Advert

Diamonds = valuable, but very strong.

Silver = expensive material/luxury

Black background

Lit foreground

Illuminated

Logo in contrasting colour

Donation for a noble cause

Tagline

Eye Donation Advert

Diamonds = valuable, but very strong.

Silver = expensive material/luxury

Black background

Lit foreground

Illuminated

Logo in contrasting colour

Donation for a noble cause

Tagline

Heart Donation Advert

Diamonds = valuable, but very strong.

Silver = expensive material/luxury

Black background

Lit foreground

Illuminated

Logo in contrasting colour

Donation for a noble cause

Tagline

Questions?

Bibliography:

https://medcommsprofessionals.com/news/mccann-health-push-drive-for-donations-with-organs-styled-as-faberge-eggs/

https://www.metricdigital.com/blog/the-two-types-of-badvertising-and-how-to-know-if-your-company-is-a-victim/

https://uwaterloo.ca/centre-for-teaching-excellence/teaching-resources/teaching-tips/lecturing-and-presenting/delivery/lecturing-effectively-university